經營管理研究所

教學目標
近年來，競爭型態逐漸由區域性轉變成為全球性，此潮流驅動企業與政府組織逐漸以專案的方式執行重要的活動，以便在有限時間與預算限制下，有效調度資源，靈活因應環境變動，作為因應競爭的重要利器。根據2012年人力銀行調查，國際專案管理師證照已位居國內十大熱門證照第二名。
為使學員能瞭解專案管理的重要觀念，熟悉專案管理的技巧，進而協助學員能實際運用於工作上，本課程除了介紹專案及專案管理的定義、專案管理發展的趨勢與專案管理程序之外，也從「專案組織」的觀點，講授專案管理的五大流程與九大知識領域，並配合專案管理所呈現整體、多元的特性，於各授課單元中探索關於專案規劃的基本原理、工作分解結構與工作條款、專案計畫書的編撰、PERT/CPM、專案的決策分析、專案的規格管理、專案的變更管理等重要觀念，進而探討專案組織應具備的管理能力及個別層級的成熟度所需要的管理技巧與品質要求。
本課程提供一套系統性方法，搭配實際案例與個案分析的安排，可作為學員學習專案管理的最佳途徑。 修習完本課程，學員應具備報考取得國際專案管理師證照的知識，並有能力推動一個小型專案計畫或參與大型專案計畫的執行。

授課形式
理論講述與討論-60.00%;個案分析或作品賞析-10.00%;專題實作與報告-30.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%

課程內容與進度
主題一：專案概念
1. 專案定義、環境與鍵成功因素
2. 專案管理能力模式
3. 大型專案、專案組合管理
4. 組織專案管理成熟度與層級模式
5. 專案管理架構：流程、步驟、方法

主題二：專案發起
1. 專案的發起
2. 專案概念書與授權書
3. 專案可行性分析

主題三：專案規劃
1. 專案規劃階段的步驟及特點
2. 專案目標與範圍
3. 工作分解結構、組織分解結構
4. 專案管理組織
5. 專案活動與進度排序
6. 專案資源規劃
7. 成本估計與預算規劃
8. 風險規劃
9. 採購規劃與溝通規劃
10. 品質規劃與製造規劃
11. 訓練規劃與安全規劃

主題四：專案執行
1. 執行與修正專案計畫
2. 品質保證
3. 資訊傳遞
4. 績效與風險監督
5. 人員招募與訓練
6. 招標與供應商選擇
7. 安全維護

主題五：專案控制
1. 狀況審查
2. 變更控制
3. 範圍、進度、成本、品質控制
4. 風險控制
5. 合約管理

主題六：專案結束
1. 合約結束
2. 行政結束

主題七：專案經理人管理與領導補充議題



教科書/參考書
教科書：
1.台灣專案管理學會編輯委員會，2013，國際專案管理知識體系，高雄：台灣專案管理學會。
2.Po-Chih Lee, Project Evaluation: Methods and Ap[plications. Li-Wen Publishing Company, 2010.

參考書：
1.許光華，專案管理：知識體系的觀點，民96年，台北：華泰文化。
2.Mantel, S. J., J. R. Meredith, S. M. Shafer, and M. M. Sutton, 2005, Project Management in Practice, 2nd ed. MA: Wiley & Sons.

評分標準
上課表現(20%)、期末口頭/書面報告(30%)、期末考試(50%)

學分數
3

授課時數(周)
3

開課班級
M10736

修課人數
4

教學目標
1. To develop an understanding of the terminology and concepts of service marketing.
2. To obtain a knowledge of service marketing thought through critical review of articles from current literature.
3. To develop an understanding of service marketing situations through analysis and presentation of real-world cases.
4. To provide an opportunity to improve oral skills through discussion and presentation of article critiques and case analyses.


授課形式
理論講述與討論-60.00%;個案分析或作品賞析-20.00%;專題實作與報告-20.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%

課程內容與進度
-New Perspectives on Marketing in the Service Economy
-Customer Behavior in Service Encounters
-Developing Service Concepts: Core and Supplementary Elements
-Distributing Services Through Physical and Electronic Channels
-Exploring Business Models: Pricing and Revenue Management
-Educating Customers and Promoting the Value Proposition
-Positioning Services in Competitive Markets
-Designing and Managing Service Processes
-Balancing Demand and Productive Capacity
-Crafting the Service Environment
-Managing People for Service Advantage
-Managing Relationships and Building Loyalty
-Achieving Service Recovery and Obtaining Customer Feedback
-Improving Service Quality and Productivity
-Organizing for Change Management and Service Leadership


教科書/參考書
Lovelock, C. and Wirtz, J. (2013). Services Marketing: People, Technology, Strategy (7th Ed.). Prentice Hall.
Additional readings will also be distributed from time to time.


評分標準
Proposal – 50%
Participation, Quiz, and Article Reviews – 50%


學分數
3

授課時數(周)
3

開課班級
M10736

修課人數
5

教學目標
This course wants to teach students the theory of strategic trade policies and newly development industrial theories

授課形式
理論講述與討論-70.00%;個案分析或作品賞析-30.00%;專題實作與報告-0.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%

課程內容與進度
1 Introduction . Week 1 2 International competition theory Week 2, 3 3 Strategic Export Subsidization Week 4, 5 4 Subsidies Sustain the Stackelberg Outcome. Week 6 5 Bilateral Export Subsidization Week 7, 8 6 Strategies and the mode of Competition Week 9, 10 7 The import policy under imperfect competition. Week 11, 12 8 Privatization and Trade policy Week 13,14 9. Entry Mode, Trade policy and Technology licensing Week 15,16 10 The Economic Integration of the world(oral presentation of the students) Week 17 11. Empirical case Study (oral presentation of the students) Week 18

教科書/參考書
1.Luis A. Rivera-Batiz and Maria. Oliva (2003) “International Trade, Strategies and Evidence.”\ 2. Jeffrey Church and Roger Ware, (2000) Industrial Organization. International edition. 3 Newly published papers on International trade and Global Industries.

評分標準
Attitudes 20%, Middle presentation 40% , Final presentation 40%

學分數
3

授課時數(周)
3

開課班級
M10736

修課人數
9

教學目標
This course will introduce and develop a wide range of leadership theories advanced by scholars over the past few decades. One course objective is for each student to develop a working knowledge of the terminology and theories used in academic research on leadership. Another objective is for each student to develop his or her ability to critically evaluate and integrate diverse, and often conflicting, leadership theories. A third objective is for students to use academic models of leadership to critically analyze contemporary, practitioner ("popular") models of leadership. The final course objective is to enable each student to apply the theory of leadership to case studies and real world situations.

授課形式
理論講述與討論-60.00%;個案分析或作品賞析-20.00%;專題實作與報告-20.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%

課程內容與進度
-Universal theories of leadership: trait-based leadership theories
-Universal theories of leadership: behavior-based leadership theories
-Power and influence
-Participative leadership, delegation, and empowerment
-Dyadic role-making theories and followership
-Contingency theories of effective leadership
-Neo-universal leadership theories: Charismatic leadership and transformational leadership
-Leading change in organizations
-Strategic leadership by executives
-Ethical leadership and diversity (Read section on ethical leadership)
-Ethical leadership and diversity (Read sections on gender and diversity)
-Leadership in teams and decision groups
-The nature of managerial work
-Developing leadership skills


教科書/參考書
Required Texts:
Yukl, G. (2012). Leadership in organizations (8th Ed.). NJ: Prentice-Hall. (ISBN: 0132771861)


評分標準
Participation & Article Reviews - 70%
Analysis of Famous Leaders – 30%


學分數
3

授課時數(周)
3

開課班級
M10736

修課人數
11

教學目標
近年來，競爭型態逐漸由區域性轉變成為全球性，此潮流驅動企業與政府組織逐漸以專案的方式執行重要的活動，以便在有限時間與預算限制下，有效調度資源，靈活因應環境變動，作為因應競爭的重要利器。根據2012年人力銀行調查，國際專案管理師證照已位居國內十大熱門證照第二名。
為使學員能瞭解專案管理的重要觀念，熟悉專案管理的技巧，進而協助學員能實際運用於工作上，本課程除了介紹專案及專案管理的定義、專案管理發展的趨勢與專案管理程序之外，也從「專案組織」的觀點，講授專案管理的五大流程與九大知識領域，並配合專案管理所呈現整體、多元的特性，於各授課單元中探索關於專案規劃的基本原理、工作分解結構與工作條款、專案計畫書的編撰、PERT/CPM、專案的決策分析、專案的規格管理、專案的變更管理等重要觀念，進而探討專案組織應具備的管理能力及個別層級的成熟度所需要的管理技巧與品質要求。
本課程提供一套系統性方法，搭配實際案例與個案分析的安排，可作為學員學習專案管理的最佳途徑。 修習完本課程，學員應具備報考取得國際專案管理師證照的知識，並有能力推動一個小型專案計畫或參與大型專案計畫的執行。

授課形式
理論講述與討論-60.00%;個案分析或作品賞析-10.00%;專題實作與報告-30.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%

課程內容與進度
主題一：專案概念
1. 專案定義、環境與鍵成功因素
2. 專案管理能力模式
3. 大型專案、專案組合管理
4. 組織專案管理成熟度與層級模式
5. 專案管理架構：流程、步驟、方法

主題二：專案發起
1. 專案的發起
2. 專案概念書與授權書
3. 專案可行性分析

主題三：專案規劃
1. 專案規劃階段的步驟及特點
2. 專案目標與範圍
3. 工作分解結構、組織分解結構
4. 專案管理組織
5. 專案活動與進度排序
6. 專案資源規劃
7. 成本估計與預算規劃
8. 風險規劃
9. 採購規劃與溝通規劃
10. 品質規劃與製造規劃
11. 訓練規劃與安全規劃

主題四：專案執行
1. 執行與修正專案計畫
2. 品質保證
3. 資訊傳遞
4. 績效與風險監督
5. 人員招募與訓練
6. 招標與供應商選擇
7. 安全維護

主題五：專案控制
1. 狀況審查
2. 變更控制
3. 範圍、進度、成本、品質控制
4. 風險控制
5. 合約管理

主題六：專案結束
1. 合約結束
2. 行政結束

主題七：專案經理人管理與領導補充議題



教科書/參考書
教科書：
1.台灣專案管理學會編輯委員會，2013，國際專案管理知識體系，高雄：台灣專案管理學會。
2.Po-Chih Lee, Project Evaluation: Methods and Ap[plications. Li-Wen Publishing Company, 2010.

參考書：
1.許光華，專案管理：知識體系的觀點，民96年，台北：華泰文化。
2.Mantel, S. J., J. R. Meredith, S. M. Shafer, and M. M. Sutton, 2005, Project Management in Practice, 2nd ed. MA: Wiley & Sons.

評分標準
上課表現(20%)、期末口頭/書面報告(30%)、期末考試(50%)

學分數
1

授課時數(周)
3

開課班級
M10736

修課人數
10

教學目標
1. To cultivate graduate students the capability to comment on the seminar paper 2. To cultivate graduate students the capability to innovate new business model. 3. To cultivate graduate students the capability to find the interesting issues from the empirical study.

授課形式
理論講述與討論-50.00%;個案分析或作品賞析-0.00%;專題實作與報告-50.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%

課程內容與進度
每週安排外賓作經營實務的演講 9月26日安排國際智慧財產權保護趨勢的演講 10月19日安排企業參訪參台南市的企業 高年級學生發表英文的論文計畫

教科書/參考書


評分標準
評分標準 Reports (70%)，Class participation (30%)

學分數
1

授課時數(周)
3

開課班級
M10836

修課人數
6

教學目標
This course wants to teach students the theory of strategic trade policies and newly development industrial theories

授課形式
理論講述與討論-70.00%;個案分析或作品賞析-30.00%;專題實作與報告-0.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%

課程內容與進度
1. Introduction and The SCP approach of the Industry week 1 2 Basic Concepts in Game Theory week 2.3 3 Oligopolistic Market week 4.5 4 Product differentiation week 6.7 5 Concentration, Mergers, and Entry week 8.9.10 6 Middle term exam week 11 7 Vertically related market week 12,13 8 Research and Development week 14 9 The Economics of Network week 15,16 10 The Economic analysis of Corporate Social Responsibility week 17 11Final Exam week 18

教科書/參考書
1.Oz Shy Industrial Organization Theory and Applications 2.Paul Belleflamme and Martin Peitz (2010) Industrial Organization: Markets and strategies 3.Stephen Martin (2002) Advanced Industrial Economics 4.Jean Tirole (1988) The Theory of Industrial Organization

評分標準
Participation and Exercise 30%, Middle Exam 30%, Final Exam 40%

學分數
3

授課時數(周)
3

開課班級
M10836

修課人數
9

教學目標
This course will provide students with a broad overview of research methods. Students will have the opportunity to understand various techniques available to research and select the optimum tool for a particular problem.
The purpose of Part III is to guide students to employ appropriate multi evaluation criteria methodologies, including AHP, ANP, and DEMATEL, in research project. For screening suitable evaluation criteria, PART III also introduces QDF and BSC to help students to identify research criteria scheme. At the end of PART III, students are requested to read two or more academic papers accompany with the illustration of lecturer to robust the theoretic application.

授課形式
理論講述與討論-70.00%;個案分析或作品賞析-15.00%;專題實作與報告-15.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%

課程內容與進度
Topics
Part I
1. Limit and Continuous (week 1)
2. Calculus. (week 2,3)
3. Maximum and Minimum (week 4)
4. Application of Mathematic tools in Economics (5,6)
Part II
1. Factor analysis
2. Multiple regression analysis
3. Mediating and moderating effects
4. Analysis of variance (ANOVA)
5. Structure Equation Model (SEM)
6. Partial Least Squares (PLS)
Part III
1. Introduction to Analytic Hierarchy Process (AHP).
2. Introduction to Analytic Network Process (ANP) and Decision Making Trial and Evaluation Laboratory (DEMATEL).
3. Utilize Quality Development Function (QDF) and Balance Score Card (BSC) in setting up evaluation criteria.
4. How to apply AHP, ANP, and DEMATEL in research project.
5. Related papers reading and illustrating (I).
6. Related papers reading and illustrating (II).


教科書/參考書
- Kerlinger, F.B., & Lee, H.B. (1999). “Foundations of Behavioral Research”, 4th edition, Crawfordsville: Wadsworth.
- Hair, Anderson, Tatham, and Black (2006), “Multivariate Data Analysis,” International Edition, 6th edition, Prentice Hall
- Selected handouts.

評分標準
Article Reviews, project, homework, participation, and quiz:
Part I – 100%*1/3
Part II – 100%*1/3
Part III – 100%*1/3


學分數
3

授課時數(周)
3

開課班級
M10836

修課人數
10

教學目標
1. To develop an understanding of the terminology and concepts of global business.
2. To obtain a knowledge of global business and management thought through critical review of articles from current marketing literature.
3. To develop an understanding of global management situations through analysis and presentation of real-world cases.
4. To provide an opportunity to improve oral skills through discussion and presentation of article critiques and case analyses.


授課形式
理論講述與討論-60.00%;個案分析或作品賞析-20.00%;專題實作與報告-20.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%

課程內容與進度
-Global marketing environment
-Geography / History
-Cultural factors in global marketing
-Business customs
-Political environment
-Legal Systems
-Marketing research
-Emerging markets
-Regional market groups
-Strategic marketing
-Collaborative relationships
-Developing consumer products (Product I)
-Industrial products (Product II)
-International Distribution Channels (Place)
-Exporting and logistics
-Global Advertising (Promotion)
-Training for international marketing
-Pricing issues in international marketing (Price)
-Negotiations with international customers
-Term project presentations


教科書/參考書
Cateora, P. R., and Graham, J. L. (2016). International Marketing (16th Ed.). Boston: McGraw Hill.
Additional readings will also be distributed from time to time.


評分標準
Proposal – 40%
Marketing Project – 30%
Participation, Quiz, and Article Reviews – 30%
　

學分數
3

授課時數(周)
3

開課班級
M10836

修課人數
6

教學目標
International Financial Management focuses on decision making in an international context. Analytical technique help translate the often vague rules of thumb used by international financial executives into specific decision criteria. This program offers a variety of examples that blend theory and practice with real-world data analysis to demonstrate the use of financial analysis and reasoning in solving international financial problems. Students may equip with the analytical tools they need to understand the issues, make sound international financial decisions, and manage the risks that businesses may face in today’s competitive global environment.

授課形式
理論講述與討論-60.00%;個案分析或作品賞析-15.00%;專題實作與報告-15.00%;田野調查-0.00%;實驗-0.00%;其他:時事評論-10.00%

課程內容與進度
PART 1: Global Financial Environment
1. Multinational Financial Management: Opportunities and Challenges
2. The International Monetary System
4. Financial Goals and Corporate Governance

PART 2: Foreign Exchange Theory and Markets
5. The Foreign Exchange Market
6. International Parity Conditions
7. Foreign Currency Derivatives: Futures and Options
8. Interest Rate Risk and Swaps
9. Foreign Exchange Rate Determination

PART 3: Foreign Exchange Exposure
10. Transaction Exposure
11. Translation Exposure
12. Operating Exposure

PART 4: Financing the Global Firm
13. The Global Cost and Availability of Capital
14. Raising Equity and Debt Globally
15. Multinational Tax Management
16. International Trade Finance

教科書/參考書
教科書：
Eiteman, D. K., Stonehill, A. I., and Moffet, M. H.,, 2016, Multinational Business Finance, 14th ed., Pearson Education. (雙葉書廊代理)

參考書：
1. Bekaert and Hodrick, 2012, International Financial Management, 2nd ed., MA.:Prentice Hall.
2. Berk, DeMarzo, and Harford, 2012, Fundamentals of Corporate Finance, 2nd ed., Addison Wesley.
3. Shapiro, A. C. 2010, Multinational Financial Management, 9th ed., NJ.: John Wiley & Sons.

評分標準
上課表現(20%)，隨堂測驗(20%)，期中考試(30%)，期末考試(30%)

學分數
3

授課時數(周)
3

開課班級
M10836

修課人數
6