113-1_國際行銷管理
教學目標
1. As global economic growth occurs, understanding marketing in all cultures is increasingly important. International Marking addresses global issues and describes concepts relevant to all international marketers. 2. The course is designed to stimulate curiosity about about management practices of companies seeking market opportunities outside the home country and to raise the students’ consciousness about the importance of viewing international marking management strategies from a global perspective.
授課形式
理論講述與討論-50.00%;個案分析或作品賞析-50.00%;專題實作與報告-0.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%
課程內容與進度
Week 1. Introduction Week 2. (Mid-Autumn Festival) Week 3-8. Journal articles reading and discussion Week 9 mid-term exam Week 10-15. Journal articles reading and discussion Week 16. final exam
教科書/參考書
評分標準
Mid-term exam (40%) + Final exam (40%) + Case study report (20%)
學分數
3
授課時數(周)
3
開課班級
M11335
修課人數
2
1. As global economic growth occurs, understanding marketing in all cultures is increasingly important. International Marking addresses global issues and describes concepts relevant to all international marketers. 2. The course is designed to stimulate curiosity about about management practices of companies seeking market opportunities outside the home country and to raise the students’ consciousness about the importance of viewing international marking management strategies from a global perspective.
授課形式
理論講述與討論-50.00%;個案分析或作品賞析-50.00%;專題實作與報告-0.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%
課程內容與進度
Week 1. Introduction Week 2. (Mid-Autumn Festival) Week 3-8. Journal articles reading and discussion Week 9 mid-term exam Week 10-15. Journal articles reading and discussion Week 16. final exam
教科書/參考書
評分標準
Mid-term exam (40%) + Final exam (40%) + Case study report (20%)
學分數
3
授課時數(周)
3
開課班級
M11335
修課人數
2
113-1_研究方法
教學目標
The research method deals with a procedure that follows scientific examination principles to derive outcomes. This course introduces: (1) the types of research method (i.e., qualitative and quantitative) in the context of management, (2) the ways to collect data, and (3) the techniques to analyze data. Sample cases demonstrating the research methods to deepen the understandings and skills of the above three concepts are discussed. A term project is assigned to experience the procedure of research methods. The course objectices for learners are:
(1)To learn the fundamentals of what, why, and how a research method is used in management.
(2)To learn the basic concepts and techniques of data analysis used in research methods.
授課形式
理論講述與討論-40.00%;個案分析或作品賞析-30.00%;專題實作與報告-30.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%
課程內容與進度
(1) Introduction to the course.
Stages 1: How to find and conceptualize a reseadch problem:
(2) Briefly review related literature.
(3) Find research area interested and read relevant materials.
(4) Research problem (what is unknown) (research motivation).
(5) Research objectives (what outcomes being reported).
(6) Literature review & hypothesis (or proposition) development (reading and find some specific questions that yet answered). Midterm exam.
Stage 2: How to achieve the research objectives (Research method).
(7) General research method (quantitative and qualitative approaches).
(8) Review data analysis techniques.
(8) Concepts about causal relationship (independent v. and dependent v.).
(9) Assign and explain datasets and research model for practice.
(10) Data analysis using statistical techniques (descriptive and inferential statistics.
(11) Present analysis report.
教科書/參考書
Course handout
評分標準
- Presence, reading & discussion, and participation (20%)
- Midterm (20%)
- Report and presentation for selected articles and cases (30%).
- Final report (30%).
學分數
3
授課時數(周)
3
開課班級
M11235
修課人數
2
The research method deals with a procedure that follows scientific examination principles to derive outcomes. This course introduces: (1) the types of research method (i.e., qualitative and quantitative) in the context of management, (2) the ways to collect data, and (3) the techniques to analyze data. Sample cases demonstrating the research methods to deepen the understandings and skills of the above three concepts are discussed. A term project is assigned to experience the procedure of research methods. The course objectices for learners are:
(1)To learn the fundamentals of what, why, and how a research method is used in management.
(2)To learn the basic concepts and techniques of data analysis used in research methods.
授課形式
理論講述與討論-40.00%;個案分析或作品賞析-30.00%;專題實作與報告-30.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%
課程內容與進度
(1) Introduction to the course.
Stages 1: How to find and conceptualize a reseadch problem:
(2) Briefly review related literature.
(3) Find research area interested and read relevant materials.
(4) Research problem (what is unknown) (research motivation).
(5) Research objectives (what outcomes being reported).
(6) Literature review & hypothesis (or proposition) development (reading and find some specific questions that yet answered). Midterm exam.
Stage 2: How to achieve the research objectives (Research method).
(7) General research method (quantitative and qualitative approaches).
(8) Review data analysis techniques.
(8) Concepts about causal relationship (independent v. and dependent v.).
(9) Assign and explain datasets and research model for practice.
(10) Data analysis using statistical techniques (descriptive and inferential statistics.
(11) Present analysis report.
教科書/參考書
Course handout
評分標準
- Presence, reading & discussion, and participation (20%)
- Midterm (20%)
- Report and presentation for selected articles and cases (30%).
- Final report (30%).
學分數
3
授課時數(周)
3
開課班級
M11235
修課人數
2
113-1_專題研討一
教學目標
This course focuses on practices/discussions and aims to train students' core competencies in their careers. In the course, external business visits will be arranged, and students will be asked to report their thesis research overview and give guidance. This course also provides students with the training to integrate theoretical research and increase their practical knowledge, which will facilitate their future employment or further education.
授課形式
理論講述與討論-60.00%;個案分析或作品賞析-0.00%;專題實作與報告-40.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%
課程內容與進度
9/6-9/9 Kaohsiung Building Show
09/16 EXCEL Stat Tools (I)
09/23 EXCEL Stat Tools (II)
09/30 No Class
10/07 EXCEL Stat Tools (III)
10/14 EXCEL Stat Tools (IV)
10/21 No Class
10/24-10/27 Kaohsiung Food Show
10/28 Midterm / No Class
11/04 EXCEL Stat Tools (V)
11/11 EXCEL Stat Tools (VI)
11/18 EXCEL Stat Tools (VII)
11/25 EXCEL Stat Tools (VIII)
12/02 No Class
12/5-12/7 Kaohsiung Invention & Design Expo (KID) at Kaohsiung Exhibition Center
12/09 No Class
12/16 STATA Tools (I)
12/23 STATA Tools (II)
12/30 STATA Tools (III)
01/06 Final / No Class
教科書/參考書
None.
評分標準
1. Discussion and participation: 40%
2. A report for each presentation: 60%
學分數
1
授課時數(周)
3
開課班級
M11335
修課人數
1
This course focuses on practices/discussions and aims to train students' core competencies in their careers. In the course, external business visits will be arranged, and students will be asked to report their thesis research overview and give guidance. This course also provides students with the training to integrate theoretical research and increase their practical knowledge, which will facilitate their future employment or further education.
授課形式
理論講述與討論-60.00%;個案分析或作品賞析-0.00%;專題實作與報告-40.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%
課程內容與進度
9/6-9/9 Kaohsiung Building Show
09/16 EXCEL Stat Tools (I)
09/23 EXCEL Stat Tools (II)
09/30 No Class
10/07 EXCEL Stat Tools (III)
10/14 EXCEL Stat Tools (IV)
10/21 No Class
10/24-10/27 Kaohsiung Food Show
10/28 Midterm / No Class
11/04 EXCEL Stat Tools (V)
11/11 EXCEL Stat Tools (VI)
11/18 EXCEL Stat Tools (VII)
11/25 EXCEL Stat Tools (VIII)
12/02 No Class
12/5-12/7 Kaohsiung Invention & Design Expo (KID) at Kaohsiung Exhibition Center
12/09 No Class
12/16 STATA Tools (I)
12/23 STATA Tools (II)
12/30 STATA Tools (III)
01/06 Final / No Class
教科書/參考書
None.
評分標準
1. Discussion and participation: 40%
2. A report for each presentation: 60%
學分數
1
授課時數(周)
3
開課班級
M11335
修課人數
1