112-2_國際競爭策略
教學目標
本課程的主要目標培養學生對於企業之國際競爭策略(包括多國籍企業的進入市場及直接投資策略,以及在地企業面臨國際企業競爭的因應策略)的分析能力,作為未來任職於多國籍企業或在地企業的策略管理能力的基礎。此外,本課程將邀請業界專家講授智慧財產權保護法及過際競爭法律兩週的實務課程. 國際競爭策略meeting 5月12日 星期四 • 09:00 – 12:00 如何加入 Google Meet 會議 視訊通話連結：https://meet.google.com/pvd-xgci-uoz 或撥打以下電話號碼：+1 641-732-2242，PIN 碼：548 149 617#
授課形式
理論講述與討論-25.00%;個案分析或作品賞析-75.00%;專題實作與報告-0.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%
課程內容與進度
課程內容與進度 Week 1 Introduction/Syllabus/ Week 2 Strategizing Around the Globe/Textbook Ch 1 Week 3 Managing Industry Competition/Textbook Ch2 Week 4 Leveraging Resources and Capabilities /Textbook Ch3 Week 5 Emphasizing Institutions, Cultures, and Ethics /Textbook Ch4 Week 6 Growing and Internationalizing the Entrepreneurial Firm /Textbook Ch5 Week 7 Entering Foreign Markets /Textbook Ch6 Week 8 Making Strategic Alliances and Networks /Textbook Ch7 Week 9 Managing Global Competitive Dynamics /Textbook Ch8 Week 10 Diversifying, Acquiring, and Restructuring /Textbook Ch9 Week 11 Strategizing, Structuring, and Learning Around the /Textbook Ch10 Week 12 Law of Interlectual Property Right Week 13 Law of International Competition Week 14 Governing the Corporation Around the World /Textbook Ch11 Week 15 Strategizing with Corporate Social Responsibility /Textbook Ch12 Week 16 oral presentation Week 17 oral presentation Week 18 oral presentation
教科書/參考書
Global Strategic Management second edition (International Student Edition) 2014 Mike W. Peng, Southern-Western Cenerge Learning 高立圖書代理
評分標準
平時成績30% 期末報告70%
學分數
3
授課時數(周)
3
開課班級
M11236
修課人數
16
本課程的主要目標培養學生對於企業之國際競爭策略(包括多國籍企業的進入市場及直接投資策略,以及在地企業面臨國際企業競爭的因應策略)的分析能力,作為未來任職於多國籍企業或在地企業的策略管理能力的基礎。此外,本課程將邀請業界專家講授智慧財產權保護法及過際競爭法律兩週的實務課程. 國際競爭策略meeting 5月12日 星期四 • 09:00 – 12:00 如何加入 Google Meet 會議 視訊通話連結：https://meet.google.com/pvd-xgci-uoz 或撥打以下電話號碼：+1 641-732-2242，PIN 碼：548 149 617#
授課形式
理論講述與討論-25.00%;個案分析或作品賞析-75.00%;專題實作與報告-0.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%
課程內容與進度
課程內容與進度 Week 1 Introduction/Syllabus/ Week 2 Strategizing Around the Globe/Textbook Ch 1 Week 3 Managing Industry Competition/Textbook Ch2 Week 4 Leveraging Resources and Capabilities /Textbook Ch3 Week 5 Emphasizing Institutions, Cultures, and Ethics /Textbook Ch4 Week 6 Growing and Internationalizing the Entrepreneurial Firm /Textbook Ch5 Week 7 Entering Foreign Markets /Textbook Ch6 Week 8 Making Strategic Alliances and Networks /Textbook Ch7 Week 9 Managing Global Competitive Dynamics /Textbook Ch8 Week 10 Diversifying, Acquiring, and Restructuring /Textbook Ch9 Week 11 Strategizing, Structuring, and Learning Around the /Textbook Ch10 Week 12 Law of Interlectual Property Right Week 13 Law of International Competition Week 14 Governing the Corporation Around the World /Textbook Ch11 Week 15 Strategizing with Corporate Social Responsibility /Textbook Ch12 Week 16 oral presentation Week 17 oral presentation Week 18 oral presentation
教科書/參考書
Global Strategic Management second edition (International Student Edition) 2014 Mike W. Peng, Southern-Western Cenerge Learning 高立圖書代理
評分標準
平時成績30% 期末報告70%
學分數
3
授課時數(周)
3
開課班級
M11236
修課人數
16
112-2_服務業管理專題
教學目標
1. To develop an understanding of the terminology and concepts of service industry management.
2. To obtain a knowledge of service industry management thought through critical review of articles from current literature.
3. To develop an understanding of service industry management situations through analysis and presentation of real-world cases.
4. To provide an opportunity to improve oral skills through discussion and presentation of article critiques and case analyses.
授課形式
理論講述與討論-50.00%;個案分析或作品賞析-15.00%;專題實作與報告-35.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%
課程內容與進度
- The Nature of Service
- The Nature of Design
- What is Service Design?
- Service Design Tools
- Service Design & Social Innovation
-The Service Encounter
-Service Quality
-Service Strategy
-New Service Development and Process Design
-Internet Services
-The Supporting Facility
-Service Facility Location
-Service Recovery
-Service Quality
-Exploring Business Models: Pricing and Revenue Management
-Educating Customers and Promoting the Value Proposition
-Positioning Services in Competitive Markets
-Designing and Managing Service Processes
教科書/參考書
Stickdorn M. & Schneider J. (2010). This is Service Design Thinking, Amsterdam: BIS, Netherland.
Fitzsimmons, J.A., and Fitzsimmons, M.J. (2013). Service Management: Operations, Strategy, Information Technology” (8th Ed.). McGraw-Hill.
Lovelock, C. and Wirtz, J. (2013). Services Marketing: People, Technology, Strategy (7th Ed.). Prentice Hall.
Additional readings will also be distributed from time to time.
評分標準
Participation – 50%
Article Reviews – 50%
學分數
3
授課時數(周)
3
開課班級
M11136
修課人數
5
1. To develop an understanding of the terminology and concepts of service industry management.
2. To obtain a knowledge of service industry management thought through critical review of articles from current literature.
3. To develop an understanding of service industry management situations through analysis and presentation of real-world cases.
4. To provide an opportunity to improve oral skills through discussion and presentation of article critiques and case analyses.
授課形式
理論講述與討論-50.00%;個案分析或作品賞析-15.00%;專題實作與報告-35.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%
課程內容與進度
- The Nature of Service
- The Nature of Design
- What is Service Design?
- Service Design Tools
- Service Design & Social Innovation
-The Service Encounter
-Service Quality
-Service Strategy
-New Service Development and Process Design
-Internet Services
-The Supporting Facility
-Service Facility Location
-Service Recovery
-Service Quality
-Exploring Business Models: Pricing and Revenue Management
-Educating Customers and Promoting the Value Proposition
-Positioning Services in Competitive Markets
-Designing and Managing Service Processes
教科書/參考書
Stickdorn M. & Schneider J. (2010). This is Service Design Thinking, Amsterdam: BIS, Netherland.
Fitzsimmons, J.A., and Fitzsimmons, M.J. (2013). Service Management: Operations, Strategy, Information Technology” (8th Ed.). McGraw-Hill.
Lovelock, C. and Wirtz, J. (2013). Services Marketing: People, Technology, Strategy (7th Ed.). Prentice Hall.
Additional readings will also be distributed from time to time.
評分標準
Participation – 50%
Article Reviews – 50%
學分數
3
授課時數(周)
3
開課班級
M11136
修課人數
5
112-2_專題研討（二）
教學目標
1. Provide diversified topics to graduate students 2. Interact with faculty in specific areas 3. Develop research interests 4. Improve the ability to applied foreign language 5. Create the initiative to learn and the motivation to innovate 6. Endow the ability to learn and solve the problems of the business
授課形式
理論講述與討論-30.00%;個案分析或作品賞析-30.00%;專題實作與報告-20.00%;田野調查-0.00%;實驗-0.00%;其他:邀請專家學者演講-20.00%
課程內容與進度
1. The topics will cover researches in the field of business administration. 2. Each week one guest speaker will be invited to provide a talk regarding his/her research interests, Sometimes the guest speaker could be a manager or CEO from a well known corporation for sharing his/her managerial experience. 3. Students who are the second-year ones will also present their thesis proposals during the seminars. 4. If possible, visits to companies will be arranged.
教科書/參考書
N/A
評分標準
Reports (70%)，Class participation (30%)
學分數
1
授課時數(周)
3
開課班級
M11136
修課人數
12
1. Provide diversified topics to graduate students 2. Interact with faculty in specific areas 3. Develop research interests 4. Improve the ability to applied foreign language 5. Create the initiative to learn and the motivation to innovate 6. Endow the ability to learn and solve the problems of the business
授課形式
理論講述與討論-30.00%;個案分析或作品賞析-30.00%;專題實作與報告-20.00%;田野調查-0.00%;實驗-0.00%;其他:邀請專家學者演講-20.00%
課程內容與進度
1. The topics will cover researches in the field of business administration. 2. Each week one guest speaker will be invited to provide a talk regarding his/her research interests, Sometimes the guest speaker could be a manager or CEO from a well known corporation for sharing his/her managerial experience. 3. Students who are the second-year ones will also present their thesis proposals during the seminars. 4. If possible, visits to companies will be arranged.
教科書/參考書
N/A
評分標準
Reports (70%)，Class participation (30%)
學分數
1
授課時數(周)
3
開課班級
M11136
修課人數
12
112-2_國際經貿情勢分析
教學目標
The purpose of this course is to cultivate students with 1.the ability to find , analyze and resolve the interesting topics on international economics 2.the ability of communication and presentation 3.the initiative to learn and the motivation to innovate 線上會議連結： https://meet.google.com/rrs-vedb-mwb
授課形式
理論講述與討論-70.00%;個案分析或作品賞析-0.00%;專題實作與報告-30.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%
課程內容與進度
Every week discusses one or more papers on international economics 1 Basak, D. (2017), Cournot vs. Bertrand under Centralised Bargaining. Economics Letters 154, 124–127. 2 Basak, D. A Mukherjee, (2016), Social Efficiency of Entry in a Vertically Related Industry. Economics letters 139, 8-10. 3 Beladi,H. A. Mukherjee, (2017), Union Bargaining Power, Subcontracting and Innovation. Journal of Economic Behavior & Organization 137, 90-104. 4 Bernheim, B.D. M.D .Whinston, (1986), Menu Auctions, Resource Allocation, and Economic Influence, The Quarterly Journal of Economics101(1), 1-32 5 Biancini, S. D. Ettinger, (2017), Vertical Integration and Downstream Collusion, International Journal of Industrial Organization 53, 99–113. 6 Cao, J. A. Mukherjee, (2017), Market Power of the Input Supplier, Technology Transfer and Consumer Welfare, The Manchester School 84(4), 430-449. 7 Chen, Z., H. Ding, Z. Liu, Z. (2016), Downstream Competition and the Effects of Buyer Power, Review of Industrial Organization 49(1), 1-23. 8 Fanti, L., (2016), Interlocking Cross-Ownership in a Unionised Duopoly: When Social Welfare Benefits from “More Collusion”. Journal of Economics 119(1), 47-63. 9 Federico, G., Langus, G., & Valletti, T. (2017). A simple model of mergers and innovation. Economics Letters, 157, 136-140. 10 Gong, Q., Q. Liu, Y. Zhang (2016), Optimal Product Differentiation in a Circular Model. Journal of Economics 119(3), 219-252. 11 Haraguchi, J. T. Matsumura, (2017), Optimal Privatization Policy with Asymmetry among Private Firms. MPRA Paper No. 77523. 12 Haraguchi, J. T. Matsumura, (2017), Firms' Costs, Profits, Entries, and Innovation under Optimal Privatization Policy. MPRA Paper No. 80927. 13 Harrington Jr, J.E. (2017), The Deterrence of Collusion by a Structural Remedy. Economics Letters 160, 78–81. 14 Herweg,F. D. Müller , (2012), Price Discrimination in Input Markets: Downstream Entry and Efficiency. Journal of Economics & Management Strategy 21(3), 773-799. 15 Heywood, J.S. G. Ye, (2009), Delegation in a Mixed Oligopoly: The Case of Multiple Private Firms. Managerial and Decision Economics, 30( 2) 71-82 16 Jansen, T. A van Lier, A van Witteloostuijn, (2017), A Note on Strategic Delegation: The Market Share Case. International Journal of Industrial Organization 53, 99–113. 17 Jaunaux, L., Y. Lefouili, W. Sand-Zantman, (2017), Entry and Merger Policy. Economics Letters 161, 124-129. 18 Kopel, M. C. Löffler, T Pfeiffer, (2017), Complementary Monopolies and Multi-Product Firms. Economics Letters 157, 28–30.
教科書/參考書
One or two papers on international trade and economics per week.
評分標準
class participation 40% oral presentation 60%
學分數
3
授課時數(周)
3
開課班級
M11136
修課人數
12
The purpose of this course is to cultivate students with 1.the ability to find , analyze and resolve the interesting topics on international economics 2.the ability of communication and presentation 3.the initiative to learn and the motivation to innovate 線上會議連結： https://meet.google.com/rrs-vedb-mwb
授課形式
理論講述與討論-70.00%;個案分析或作品賞析-0.00%;專題實作與報告-30.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%
課程內容與進度
Every week discusses one or more papers on international economics 1 Basak, D. (2017), Cournot vs. Bertrand under Centralised Bargaining. Economics Letters 154, 124–127. 2 Basak, D. A Mukherjee, (2016), Social Efficiency of Entry in a Vertically Related Industry. Economics letters 139, 8-10. 3 Beladi,H. A. Mukherjee, (2017), Union Bargaining Power, Subcontracting and Innovation. Journal of Economic Behavior & Organization 137, 90-104. 4 Bernheim, B.D. M.D .Whinston, (1986), Menu Auctions, Resource Allocation, and Economic Influence, The Quarterly Journal of Economics101(1), 1-32 5 Biancini, S. D. Ettinger, (2017), Vertical Integration and Downstream Collusion, International Journal of Industrial Organization 53, 99–113. 6 Cao, J. A. Mukherjee, (2017), Market Power of the Input Supplier, Technology Transfer and Consumer Welfare, The Manchester School 84(4), 430-449. 7 Chen, Z., H. Ding, Z. Liu, Z. (2016), Downstream Competition and the Effects of Buyer Power, Review of Industrial Organization 49(1), 1-23. 8 Fanti, L., (2016), Interlocking Cross-Ownership in a Unionised Duopoly: When Social Welfare Benefits from “More Collusion”. Journal of Economics 119(1), 47-63. 9 Federico, G., Langus, G., & Valletti, T. (2017). A simple model of mergers and innovation. Economics Letters, 157, 136-140. 10 Gong, Q., Q. Liu, Y. Zhang (2016), Optimal Product Differentiation in a Circular Model. Journal of Economics 119(3), 219-252. 11 Haraguchi, J. T. Matsumura, (2017), Optimal Privatization Policy with Asymmetry among Private Firms. MPRA Paper No. 77523. 12 Haraguchi, J. T. Matsumura, (2017), Firms' Costs, Profits, Entries, and Innovation under Optimal Privatization Policy. MPRA Paper No. 80927. 13 Harrington Jr, J.E. (2017), The Deterrence of Collusion by a Structural Remedy. Economics Letters 160, 78–81. 14 Herweg,F. D. Müller , (2012), Price Discrimination in Input Markets: Downstream Entry and Efficiency. Journal of Economics & Management Strategy 21(3), 773-799. 15 Heywood, J.S. G. Ye, (2009), Delegation in a Mixed Oligopoly: The Case of Multiple Private Firms. Managerial and Decision Economics, 30( 2) 71-82 16 Jansen, T. A van Lier, A van Witteloostuijn, (2017), A Note on Strategic Delegation: The Market Share Case. International Journal of Industrial Organization 53, 99–113. 17 Jaunaux, L., Y. Lefouili, W. Sand-Zantman, (2017), Entry and Merger Policy. Economics Letters 161, 124-129. 18 Kopel, M. C. Löffler, T Pfeiffer, (2017), Complementary Monopolies and Multi-Product Firms. Economics Letters 157, 28–30.
教科書/參考書
One or two papers on international trade and economics per week.
評分標準
class participation 40% oral presentation 60%
學分數
3
授課時數(周)
3
開課班級
M11136
修課人數
12
112-2_作業管理
教學目標
Operations management is an area of business that is concerned with the production of goods and services, and involves the responsibility of ensuring that business operations are efficient and effective. It is also the management of resources and the distribution of goods and services to customers.
This program features the current and thorough introduction to the concepts, processes, and methods of managing and controlling operations in manufacturing and service settings. It also supports students in applying concepts and methods by providing comprehensive-covered solved problems, examples, questions, practice problems with a balanced treatment.
授課形式
理論講述與討論-60.00%;個案分析或作品賞析-20.00%;專題實作與報告-20.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%
課程內容與進度
Chap. 1 Operations and Supply Chain Management Introduction
Chap. 2 Quality and Quality Management
Chap. 4 Designing Products
Chap. 5 Designing Services
Chap. 6 Process Design and Technology
Chap. 7 Capacity and Facilities Planning
Chap. 8 Human Resources in Operations Management
Chap. 9 Managing Projects
Chap. 10 Strategic Supply Chain Management and Design
Chap. 11 Supply Chain Procurement and Distribution Globalization
Chap. 13 Role of Inventory Management
Chap. 14 Aggregate Sales and Operations Planning
Chap. 15 Resource Planning Systems
Chap. 16 Lean System Methods
Chap. 17 Scheduling
-- Final Presentation
教科書/參考書
教科書：
Ruseell, R.S. and Taylor III B.W. 2011, Operations Management, 7th ed. John Wiley & Sons.
參考書：
1. Stevenson, W. J. 2007, Operations Management, 9th ed. McGraw-Hill
2. Chase, R. B., Jacobs, F. R., and Aquilano, N. J., 2007, Operations Management for Competitive Advantage, 11th ed. McGraw-Hill.
3. 李友錚，2007，作業管理：創造競爭優勢，三版，台北：前程。
評分標準
上課表現(20%)、期中報告(30%)、期末報告(50%)
學分數
3
授課時數(周)
3
開課班級
M11136
修課人數
8
Operations management is an area of business that is concerned with the production of goods and services, and involves the responsibility of ensuring that business operations are efficient and effective. It is also the management of resources and the distribution of goods and services to customers.
This program features the current and thorough introduction to the concepts, processes, and methods of managing and controlling operations in manufacturing and service settings. It also supports students in applying concepts and methods by providing comprehensive-covered solved problems, examples, questions, practice problems with a balanced treatment.
授課形式
理論講述與討論-60.00%;個案分析或作品賞析-20.00%;專題實作與報告-20.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%
課程內容與進度
Chap. 1 Operations and Supply Chain Management Introduction
Chap. 2 Quality and Quality Management
Chap. 4 Designing Products
Chap. 5 Designing Services
Chap. 6 Process Design and Technology
Chap. 7 Capacity and Facilities Planning
Chap. 8 Human Resources in Operations Management
Chap. 9 Managing Projects
Chap. 10 Strategic Supply Chain Management and Design
Chap. 11 Supply Chain Procurement and Distribution Globalization
Chap. 13 Role of Inventory Management
Chap. 14 Aggregate Sales and Operations Planning
Chap. 15 Resource Planning Systems
Chap. 16 Lean System Methods
Chap. 17 Scheduling
-- Final Presentation
教科書/參考書
教科書：
Ruseell, R.S. and Taylor III B.W. 2011, Operations Management, 7th ed. John Wiley & Sons.
參考書：
1. Stevenson, W. J. 2007, Operations Management, 9th ed. McGraw-Hill
2. Chase, R. B., Jacobs, F. R., and Aquilano, N. J., 2007, Operations Management for Competitive Advantage, 11th ed. McGraw-Hill.
3. 李友錚，2007，作業管理：創造競爭優勢，三版，台北：前程。
評分標準
上課表現(20%)、期中報告(30%)、期末報告(50%)
學分數
3
授課時數(周)
3
開課班級
M11136
修課人數
8
112-2_策略管理
教學目標
This program presents an integrated approach to management strategy by identifying both market opportunities and organizational abilities. Students can apply those concepts to understand how companies gain competitive advantage by effectively matching organizational abilities with market opportunities.
授課形式
理論講述與討論-50.00%;個案分析或作品賞析-20.00%;專題實作與報告-30.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%
課程內容與進度
Introduction
Chap.1 Introducing Strategic Management
Chap.2 Leading Strategically through Effective Vision and Mission
Chap.3 Examining the internal Environment: Resources, Capabilities and Activities
Chap.4 Exploring the External Environment: Macro and Industry Dynamics
Chap.5 Creating Business
Chap.6 Crafting Business Strategies for Dynamics Contexts
Chap.7 Developing Corporate Strategy
Chap.8 Looking at International Strategies
Chap.9 Understanding Alliances and Cooperative Strategies
Chap.10 Studying Mergers and Acquisitions
Chap.11 Organizational Structure, System, and Processes
Chap.12 Considering New Ventures and Corporate Renewal
Chap.13 Corporate Governance in the Twenty-First Century
Final Presentation (1)
Final Presentation (2)
教科書/參考書
教科書：
Carpenter, M. A., and Wm. G. Sanders (2009) Strategic Management: A Dynamic Perspective Concepts, 2nd ed., NJ: Pearson Education.
參考書：
1. Grant, R. M.(2005), Contemporary Strategy Analysis, 5th ed., MA: Blackwell Publishing.
2. Hill, W. L. and G. R., Jones (2004), MA: Houghton Mifflin Company.
3. Spulber, D.F. (2004), Management Strategy, NY:McGraw-Hill.
4. 方至民，策略管理：建立企業永續競爭力，民99年，前程文化。
評分標準
上課表現(30%)、期末口頭報告(30%)、書面報告(40%)
學分數
3
授課時數(周)
3
開課班級
M11236
修課人數
7
This program presents an integrated approach to management strategy by identifying both market opportunities and organizational abilities. Students can apply those concepts to understand how companies gain competitive advantage by effectively matching organizational abilities with market opportunities.
授課形式
理論講述與討論-50.00%;個案分析或作品賞析-20.00%;專題實作與報告-30.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%
課程內容與進度
Introduction
Chap.1 Introducing Strategic Management
Chap.2 Leading Strategically through Effective Vision and Mission
Chap.3 Examining the internal Environment: Resources, Capabilities and Activities
Chap.4 Exploring the External Environment: Macro and Industry Dynamics
Chap.5 Creating Business
Chap.6 Crafting Business Strategies for Dynamics Contexts
Chap.7 Developing Corporate Strategy
Chap.8 Looking at International Strategies
Chap.9 Understanding Alliances and Cooperative Strategies
Chap.10 Studying Mergers and Acquisitions
Chap.11 Organizational Structure, System, and Processes
Chap.12 Considering New Ventures and Corporate Renewal
Chap.13 Corporate Governance in the Twenty-First Century
Final Presentation (1)
Final Presentation (2)
教科書/參考書
教科書：
Carpenter, M. A., and Wm. G. Sanders (2009) Strategic Management: A Dynamic Perspective Concepts, 2nd ed., NJ: Pearson Education.
參考書：
1. Grant, R. M.(2005), Contemporary Strategy Analysis, 5th ed., MA: Blackwell Publishing.
2. Hill, W. L. and G. R., Jones (2004), MA: Houghton Mifflin Company.
3. Spulber, D.F. (2004), Management Strategy, NY:McGraw-Hill.
4. 方至民，策略管理：建立企業永續競爭力，民99年，前程文化。
評分標準
上課表現(30%)、期末口頭報告(30%)、書面報告(40%)
學分數
3
授課時數(周)
3
開課班級
M11236
修課人數
7
112-2_行銷管理
教學目標
1.To increase student knowledge of theories and practices dealing with marketing management.
2.To develop an understanding of marketing management through analysis and presentation of real-world cases.
3.To provide an opportunity to improve oral skills through discussion and presentation of article critiques and case analyses.
授課形式
理論講述與討論-70.00%;個案分析或作品賞析-15.00%;專題實作與報告-15.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%
課程內容與進度
Topics
Defining Marketing for the New Realities
Developing Marketing Strategies and Plans
Collecting Information and Forecasting Demand
Creating Long-Term Loyalty Relationships
Identifying Market Segments and Targets
Crafting the Brand Positioning
Creating Brand Equity
Setting Product Strategy
Developing Pricing Strategies and Programs
Designing And Managing Integrated Marketing Channels
Designing and Managing Integrated Marketing Communications
Perception
Learning and Memory
Motivation and Values
Personality and Lifestyles
Attitudes Change and Interactive Communications
Individual Decision Making
教科書/參考書
Kotler, P., & Keller, K. L. (2016). Marketing management (15th Ed.).
Michael R. Solomon (2016), Consumer Behavior: Buying, Having, Being (12th Ed.). Prentice-Hall. Selected handouts.
Additional readings will also be distributed from time to time.
評分標準
Group Project – 50%
Participation – 50%
學分數
3
授課時數(周)
3
開課班級
M11236
修課人數
13
1.To increase student knowledge of theories and practices dealing with marketing management.
2.To develop an understanding of marketing management through analysis and presentation of real-world cases.
3.To provide an opportunity to improve oral skills through discussion and presentation of article critiques and case analyses.
授課形式
理論講述與討論-70.00%;個案分析或作品賞析-15.00%;專題實作與報告-15.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%
課程內容與進度
Topics
Defining Marketing for the New Realities
Developing Marketing Strategies and Plans
Collecting Information and Forecasting Demand
Creating Long-Term Loyalty Relationships
Identifying Market Segments and Targets
Crafting the Brand Positioning
Creating Brand Equity
Setting Product Strategy
Developing Pricing Strategies and Programs
Designing And Managing Integrated Marketing Channels
Designing and Managing Integrated Marketing Communications
Perception
Learning and Memory
Motivation and Values
Personality and Lifestyles
Attitudes Change and Interactive Communications
Individual Decision Making
教科書/參考書
Kotler, P., & Keller, K. L. (2016). Marketing management (15th Ed.).
Michael R. Solomon (2016), Consumer Behavior: Buying, Having, Being (12th Ed.). Prentice-Hall. Selected handouts.
Additional readings will also be distributed from time to time.
評分標準
Group Project – 50%
Participation – 50%
學分數
3
授課時數(周)
3
開課班級
M11236
修課人數
13
112-2_經營管理實務研討（二）
教學目標
1. Provide diversified topics to graduate students 2. Interact with faculty in specific areas 3. Develop research interests 4. Improve the ability to applied foreign language 5. Create the initiative to learn and the motivation to innovate 6. Endow the ability to learn and solve the problems of the business
授課形式
理論講述與討論-30.00%;個案分析或作品賞析-30.00%;專題實作與報告-20.00%;田野調查-0.00%;實驗-0.00%;其他:邀請專家學者演講-20.00%
課程內容與進度
1. The topics will cover researches in the field of business administration. 2. Each week one guest speaker will be invited to provide a talk regarding his/her research interests, Sometimes the guest speaker could be a manager or CEO from a well known corporation for sharing his/her managerial experience.. 3. Students who are the second-year ones will also present their thesis proposals during the seminars. 4. If possible, visits to companies will be arranged.
教科書/參考書
N/A
評分標準
Reports (70%)，Class participation (30%)
學分數
1
授課時數(周)
3
開課班級
M11236
修課人數
13
1. Provide diversified topics to graduate students 2. Interact with faculty in specific areas 3. Develop research interests 4. Improve the ability to applied foreign language 5. Create the initiative to learn and the motivation to innovate 6. Endow the ability to learn and solve the problems of the business
授課形式
理論講述與討論-30.00%;個案分析或作品賞析-30.00%;專題實作與報告-20.00%;田野調查-0.00%;實驗-0.00%;其他:邀請專家學者演講-20.00%
課程內容與進度
1. The topics will cover researches in the field of business administration. 2. Each week one guest speaker will be invited to provide a talk regarding his/her research interests, Sometimes the guest speaker could be a manager or CEO from a well known corporation for sharing his/her managerial experience.. 3. Students who are the second-year ones will also present their thesis proposals during the seminars. 4. If possible, visits to companies will be arranged.
教科書/參考書
N/A
評分標準
Reports (70%)，Class participation (30%)
學分數
1
授課時數(周)
3
開課班級
M11236
修課人數
13
112-2_國際企業管理
教學目標
世界經濟正朝全球化趨勢前進，而快速的遠離一個存在跨國貿易與投資障礙，有時間、空間、語言、文化、政治、經濟制度等差異所形成的經濟隔離的世界；此外，WTO致力於消除貿易障礙及提供一個安全穩定的國際經貿環境，更加速了全球化趨勢的發展。在全球化趨勢的帶動下，企業間的競爭早已超越了國界，多國籍企業在世界經濟舞台的影響力日益增加。 課程之目的是培養學生具備以下之能力: （一） 掌握國際企業所面臨的政治、文化、社會等國際經營環境之變動； （二） 瞭解國際企業經營之架構； （三） 制定有效之國際經營策略。
授課形式
理論講述與討論-70.00%;個案分析或作品賞析-15.00%;專題實作與報告-15.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%
課程內容與進度
Topics Part I An Overview of International Business Mode of International Business External Influence on International Business Evolution of Strategy in the Internationalization Process The Culture Environment、Political and Legal Environment Facing Business Cultural Awareness Identification and Dynamics of Cultures Basic Political Ideologies The impact of the Political System on Management Decision The Economic Environment Facing Business An Economic Description of Countries. Key Macroeconomics Issues Affect Business Strategy International Trade Theory Absolute Advantage Comparative Advantage Governmental Influence on Trade Conflict Results of Trade Policies Economics Rationales for Government Intervention Regional Economic Integration and Cooperative Agreement Regional Economic Integration The European Union 、North American Free Trade Agreement (NAFTA)、 Others. Foreign Direct Investment The Meaning of Foreign Direct Investment FDI Motivation to Achieve Sales and Expansion FDI Motivation to Acquire Resource Part II Strategy and Opportunity Assessment Strategy and Organization in the International Firm Global Market Opportunity Assessment Entering and Working in International Markets Exporting and Global Sourcing Foreign Direct Investment and Collaborative Ventures Licensing, Franchising, and Other Contractual Strategies
教科書/參考書
- Cavusgil, S. T., Knight, G., and Riesenberger, J. 2017, International Business: The New 4th ed., Pearson Education.(華泰文化代理） -Griffin, R. W. and Pustay, M. W., 2017, International Business: A Managerial Perspective, 8th ed. Pearson Education. Pearson Education. -方至民，2013，國際企業管理: 建構全球營運優勢，台北: 前程。
評分標準
Reports, Proposal presentation and comment...70%，Class participation (30%) Article Reviews, project, homework, participation, and quiz: Part I – 100%*1/3 Part II – 100%*2/3
學分數
3
授課時數(周)
3
開課班級
M11236
修課人數
13
世界經濟正朝全球化趨勢前進，而快速的遠離一個存在跨國貿易與投資障礙，有時間、空間、語言、文化、政治、經濟制度等差異所形成的經濟隔離的世界；此外，WTO致力於消除貿易障礙及提供一個安全穩定的國際經貿環境，更加速了全球化趨勢的發展。在全球化趨勢的帶動下，企業間的競爭早已超越了國界，多國籍企業在世界經濟舞台的影響力日益增加。 課程之目的是培養學生具備以下之能力: （一） 掌握國際企業所面臨的政治、文化、社會等國際經營環境之變動； （二） 瞭解國際企業經營之架構； （三） 制定有效之國際經營策略。
授課形式
理論講述與討論-70.00%;個案分析或作品賞析-15.00%;專題實作與報告-15.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%
課程內容與進度
Topics Part I An Overview of International Business Mode of International Business External Influence on International Business Evolution of Strategy in the Internationalization Process The Culture Environment、Political and Legal Environment Facing Business Cultural Awareness Identification and Dynamics of Cultures Basic Political Ideologies The impact of the Political System on Management Decision The Economic Environment Facing Business An Economic Description of Countries. Key Macroeconomics Issues Affect Business Strategy International Trade Theory Absolute Advantage Comparative Advantage Governmental Influence on Trade Conflict Results of Trade Policies Economics Rationales for Government Intervention Regional Economic Integration and Cooperative Agreement Regional Economic Integration The European Union 、North American Free Trade Agreement (NAFTA)、 Others. Foreign Direct Investment The Meaning of Foreign Direct Investment FDI Motivation to Achieve Sales and Expansion FDI Motivation to Acquire Resource Part II Strategy and Opportunity Assessment Strategy and Organization in the International Firm Global Market Opportunity Assessment Entering and Working in International Markets Exporting and Global Sourcing Foreign Direct Investment and Collaborative Ventures Licensing, Franchising, and Other Contractual Strategies
教科書/參考書
- Cavusgil, S. T., Knight, G., and Riesenberger, J. 2017, International Business: The New 4th ed., Pearson Education.(華泰文化代理） -Griffin, R. W. and Pustay, M. W., 2017, International Business: A Managerial Perspective, 8th ed. Pearson Education. Pearson Education. -方至民，2013，國際企業管理: 建構全球營運優勢，台北: 前程。
評分標準
Reports, Proposal presentation and comment...70%，Class participation (30%) Article Reviews, project, homework, participation, and quiz: Part I – 100%*1/3 Part II – 100%*2/3
學分數
3
授課時數(周)
3
開課班級
M11236
修課人數
13