教學目標
This course aims to study industry structure and firm behavior and its business targeting including CSR and sustainability in the contemporary market economy. We will focus upon market structure, firm conduct, and economic performance of industries, helping students understand government policies and respond appropriately once when they become business leaders. The primary tools of this course are consumer and producer theory, optimization, and in particular game theory. Usually, students will delve into theoretical and empirical examinations of strategic firm interactions in oligopolistic markets, dominant firm behaviors, and entry deterrence by incumbents. Pricing and marketing strategies (i.e. price, quantity, or quality competitions) firms may use to compete with their competitors will be examined particularly. We also will explore how these strategies will be altered by the implementation of CSR and SDGs.

授課形式
理論講述與討論-50.00%;個案分析或作品賞析-25.00%;專題實作與報告-25.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%

課程內容與進度
Once we have to teach online to prevent the spread of the COVID19/pneumonia, we may use [Google Meet] for online teaching: https://meet.google.com/oaf-nrri-jtb

教科書/參考書
Main reference:
Industrial Organization: Markets and Strategies, by Paul Belleflamme and Martin Peitz.
Selected journal papers and articles:
Distributed to the students before the lecture. See: https://elearningv4.nuk.edu.tw/

評分標準
- Presence, reading & discussion, and participation (20%)
- Midterm (20%)
- Report and presentation for selected articles and cases (30%).
- Final report (30%).

學分數
3

授課時數(周)
3

開課班級
M11135

修課人數
10

教學目標
Traditional business partnerships are changing in response to technology advancements and business innovations. With network connectivity, supply chain integration is the core strategic competence that enables many companies to act as one. A supply chain represents the cross-functional integration of activities that cross the borders of individual companies. This feature is very important in many industries, because many firms must collaborate intensively throughout a project lifecycle. The issues involved in selecting e-supply chain partners extend beyond choosing a trading partner or a contractor and must include configuring the business-to-business inter-enterprise processes (or ERP deployment) among partners. All of the issues will be lectured in the class. The goal of the class is to give students a clear view of SCM and help them to analyze and develop a SCM. This course helps students to achieve the following core competencies: Basic ability in English Based management ability Decision-making and problem-solving Application integration and system development capabilities Information using force and sense of knowledge Career-oriented professionals Language ability in conjunction with international practices Innovative thinking and active learning ability Ability in scientific problem-solving approach This course helps students to achieve the following literacy : Information literacy and information ethics Social ethics and world citizenship Contemporary thinking and international perspective Responsibility for social care and world citizenship Contemporary thinking and international perspective

授課形式
理論講述與討論-40.00%;個案分析或作品賞析-20.00%;專題實作與報告-20.00%;田野調查-5.00%;實驗-0.00%;其他:special issue/case practices-15.00%

課程內容與進度
1. Introduction to Supply Chain Management, Enterprise Resource Planning, concept, and their evolutions. 2. Porter Value Chain, Value Chain Management, SRM, SCM, CRM, ERP etc. 3. Supplier Relationship Management, Procurement Management, and Sourcing. 4. Collaborative Product Development and Supply Collaboration. 5. Logistics and Transportation Management) 6. Service Quality and Customer Relationship Management 7. Green Supply Chain Management (RoHS, Recycling) 8. the AI, IoT in smart manufacturing/industry 4.0 scheme

教科書/參考書
Textbooks/Reference Materials 1. Supply Chain Logistics Management by Bowersox, Closs, Cooper Mc Graw-Hill 2. B2B Application Integration (David S. Linthicum/Addison Wesley) Rel. 1.Design & Managing the Supply Chain (David Simchi-Levi/Mc Graw -Hill) 2.Class handouts

評分標準
1. Class participation 2. Case study and Presentation 3. Midterm and Final 4. Group project (pending).

學分數
3

授課時數(周)
3

開課班級
A10833

修課人數
25

教學目標
Students are expected to know what enterprise information and knowledge system (EIKS), why EIKS, and how EIKS, specializing on the management use. EIS/KS management in post Covid-19 pandemic is included. Fundamentals about research issues of IS/KS for management is also covered (e.g. IS/KS used in marketing or IS/KS used in creation)

授課形式
理論講述與討論-50.00%;個案分析或作品賞析-20.00%;專題實作與報告-30.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%

課程內容與進度
- Data, information, knowledge, system, management
- What EIKS (enterprise information and knowledge system (global information system)
- Why EIKS, and how EIKS with respect to its management, specializing on the management use
- Midterm exam (take home) and presentation for answers
- Reading and discussion of mini cases in KM.
- Reading and discussion of articles in IM/KM
- Final exam (take home) and presentation for answers
- (Details are provided in the first lecture)

教科書/參考書
1. Laudon, K.C. & Laudon, J.P. (2017) Management Information Systems, New Jersey: Pearson Education, Inc. (for information management)
2. Elias M. Awad & Hassan M. Ghaziri (2004), Knowledge Management, New Jersey: Pearson Education, Inc. (for knowledge management)
3. http://www.systems-thinking.org/kmgmt/kmgmt.htm#anex (for knowledge management)

評分標準
- Presence, reading & discussion, and participation (20%)
- Midterm (20%)
- Report and presentation for selected articles and cases (40%)
- Final report (20%)


學分數
3

授課時數(周)
3

開課班級
M11035

修課人數
7

教學目標
1. As global economic growth occurs, understanding marketing in all cultures is increasingly important. International Marking addresses global issues and describes concepts relevant to all international marketers. 2. The course is designed to stimulate curiosity about about management practices of companies seeking market opportunities outside the home country and to raise the students’ consciousness about the importance of viewing international marking management strategies from a global perspective.

授課形式
理論講述與討論-40.00%;個案分析或作品賞析-0.00%;專題實作與報告-60.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%

課程內容與進度
1 2/13 (No lecture) 2 2/20 Introduction 3 228 holiday (No lecture) 4 3/6 Basics of International Marketing (3/10) Basics of International Marketing 5 3/13 Podcast 1 6 3/20 Podcast 2 7 3/27 Podcast 3 8 Spring Holiday (no lecture) 9 4/10 Podcast 4 10 4/17 Podcast 5 11 4/24 Reflection and summary / Finding and Reporting research articles 12 5/1 Researches on marketing 13 5/8 Researches on marketing 14 5/15 Researches on marketing 15 5/22 Researches on international marketing 16 5/29 Researches on international marketing 17 6/5 Researches on international marketing 18 6/12 Reflection and summary of three sections (Final Report)

教科書/參考書


評分標準
Podcast 30%+Researches on Marketing 30%+ Research on International Marketing 30%+ Final Report 10%

學分數
3

授課時數(周)
3

開課班級
M11135

修課人數
9

教學目標
This course is designed to provide further understanding of the concepts of financial management, and to develop the usage of some tools to assist in the application of concepts. The primary focus will be on corporate investment, financing decisions, and multinational financial management. The course includes discussions of investment and financing decisions, valuation techniques, corporate control, corporate risk management policies, and multinational risk management. Through the lectures and discussions, students will develop skill in recognizing business problems in which financial theory is applicable and develop competencies in applying financial theory to corporate decision-making.

授課形式
理論講述與討論-90.00%;個案分析或作品賞析-0.00%;專題實作與報告-10.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%

課程內容與進度

Important dates

 

Midterm Exam          01:10 – 01:40 PM, 04/10/2023, Monday Week 9

Final Exam:                       01:10 – 01:40 PM, 06/12/2023, Monday Week 18

 

Quiz 1                         01:10 – 01:40 PM, 03/13/2023, Monday Week 5

Quiz 2                         01:10 – 01:40 PM, 03/27/2023, Monday Week 7

Quiz 3                         01:10 – 01:40 PM, 05/22/2023, Monday Week 15

Quiz 4                         01:10 – 01:40 PM, 06/05/2023, Monday Week 17

 

Important note: There is no makeup exams.  If you miss an exam for an excused reason, you must contact me before the exam in order to be excused.   There are no exceptions to this rule.   I will determine excusable absences.

 

Course Outline:

 

Week	Date	Topic	Required Reading
1	02/13 - 02/17	Introduction to Corporate Finance	Chapter 1
2	02/20 - 03/24	Introduction to Corporate Finance Financial Statements and Cash Flow	Chapter 1 Chapter 2
3	02/27 - 03/03	Holiday	Chapter 2
4	03/06 - 03/10	Financial Statements and Cash Flow	Chapter 3
5	03/13 - 03/17	Financial Statements Analysis and Financial Models  (Quiz 1)	Chapter 4
6	03/20 - 03/24	Discounted Cash Flow Valuation	Chapter 5
7	03/27 - 03/31	Interest Rates and Bond Valuation (Quiz 2)
8	04/03 - 03/07	Holiday	Chapter 5
9	04/10 - 04/14	Midterm Exam  01:10 – 04:00PM, (04/10/2023)
10	04/17 - 04/21	Stock Valuation	Chapter 6
11	04/24 - 04/28	Stock Valuation Net Present Value and Other Investment Rules	Chapter 6 Chapter 7
12	05/01 - 05/05	Net Present Value and Other Investment Rules	Chapter 7
13	05/08 - 05/12	Making Capital Investment Decisions	Chapter 8
14	05/15 - 05/19	Risk and Return: Lessons from Market History	Chapter 10
15	05/22 - 05/26	Return and Risk: The Capital Asset Pricing Model (CAPM) (Quiz 3)	Chapter 11
16	05/29 - 06/02	Return and Risk: The Capital Asset Pricing Model (CAPM)	Chapter 11
17	06/05 - 06/09	Risk, Cost of Capital, and Valuation (Quiz 4)	Chapter 12
18	06/12 - 06/16	Final Exam  01:10 – 04:00PM, (06/12/2023)

** The above is tentative course schedule.  Hopefully, we will get through all the listed topics.

教科書/參考書
Corporate Finance: Core Principles and Applications by Stephen A. Ross, Randolph W. Westerfield, Jeffrey F. Jaffe, Bradford D. Jordan, McGraw Hill Education, ISBN-13: 9781260571127, ISBN-10: 1260571122華泰代理

評分標準

Course Evaluation Process:

 

Grading:    

The semester grade is based upon the performance on exams, quizzes and attendance.  There are two exams. One is midterm exam, which will be given in the middle of the semester, and a comprehensive final exam will be given during the final exam week.   There is an opportunity for earning extra credit, which accounts for 5% of the semester grade. All grading is done on a percentage basis.  

Midterm Exam                              30%

Final Exam                            30%

Quizzes                                  20%

Attendance                            20%

Assignments (extra credit)           5%

 

All grading is done on a percentage basis.  However, each exam might be curved.

 

Midterm and Final Exams

All exams are closed book exams.  The material covered for the midterm exams will be announced in class.   The final exam will cover all material covered in class after the midterm exam.  The practice exam for each exam will be posted on my webpage before the exam.   All examinations will include only material covered in class, and will be of the closed book type.  Examinations will be composed of multiple choice, problems and essays.  The particular format will be indicated prior to the exam.  There is no make-up exam.  If an emergency or illness should force you to miss an examination, contact me before the exam to make alternative arrangements.  If we do not discuss the situation before the exam date, no make-up will be given.

Exam notes:

Given that a financial calculator is mandatory, there is no sharing of calculators.  Any sharing of calculators during the exam will be considered cheating.

Quizzes

In order to motivate the students, there will be four quizzes in class. The quizzes will be noticed in advance in class. Each quiz is worth 100 points. Quizzes will be held around 30 minutes during the class. The average points of the highest three quizzes are the grade of the quizzes. The grade of the quizzes is 20% of the semester final grade.  

Assignments

To assist the students having better understanding the lecture materials, the instructor will assign one to two assignments to practice the theories and concepts taught in the class. The due dates for submitting the assignments are announced in the class meeting time. No grade for the late submission.  

Attendance Policy

Students are required to attend the class. Students are fully responsible to being in the class. If there is any excusable reason, you need to notice me for the absence in advance. The score of the participation is calculated by the percentage of all classes held in this semester. Because of the pandemic of COVID-19, some classes might be held through Microsoft Teams. Therefore, every student in this class should be able to login and use Microsoft Teams account through the whole semester. Your grade of the participation will be based on your performance on the attendance in class. You earn 2 points when you are present at class for the roll call. You get 1.5 points when you show up late after the roll call. You have 1 point when you are permitted to take a leave. You have no points when you miss the class. Therefore, the score of class participation is equal to the sum of all points divided by 2N points (2 points * N weeks) and timing 100. Students are fully responsible for the materials that had been taught in the class.  Attendance accounts for 20% of the final grade. 

 

Academic Dishonesty:         No cheating is allowed during the exam. Copying assignments is also considered for cheating.   

 

學分數
3

授課時數(周)
3

開課班級
M11135

修課人數
8

教學目標
In this module, students will have to attend presentations given by professors from different departments. Students will have deeper understanding about different business and management related practical issues.

授課形式
理論講述與討論-100.00%;個案分析或作品賞析-0.00%;專題實作與報告-0.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%

課程內容與進度
There will be four presentations (including thesis proposals) and a company visitation. Nevertheless, the company visitation may be changed to a presentation due to several reasons, such as covid-19 pandemic.

教科書/參考書
None

評分標準
1. Attendance: 20%
2. A report for each presentation: 80%

學分數
1

授課時數(周)
1

開課班級
M11035

修課人數
6