111-2_社會科學研究方法
教學目標
After completion of this course, students should be able to:
•Explain the nature of theories and their value in research.
•Explain and utilize the theory development process.
•Identify and recognize the different steps/parts of a research project.
•Explain and apply the concepts of validity and reliability.
•Explain and apply basic concepts involved in sampling.
•Understand various quantitative tools available to research, and:
o Select the optimum tool for a particular problem.
o Interpret and summarize results of data analysis.
•Discuss the ethical considerations in conducting research.
• Apply the skills and knowledge acquired in the previous learning objectives in developing a research proposal.
授課形式
理論講述與討論-70.00%;個案分析或作品賞析-15.00%;專題實作與報告-15.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%
課程內容與進度
Topic 1:
•Orientation to Course
•Nature and Goals of Research
•Introduction to Theory and Theory Development Process
•Research Problems
Topic 2:
•Research: Describing, Explaining, and Predicting
•Hypotheses
•Validity
Topic 3:
•Your Theory of Interest
•Reliability
•Tools A: Factor Analysis and Reliability
Topic 4:
•Statistics as Research Tools
•All About Sampling
•Submit Proposal/Phase 1
Topic 5:
•Mediators and Moderators
•Tools B: Hierarchical Regression Analysis
•Tools C: Measuring Causality with ANOVA
Topic 6:
•Qualitative Research Methods for Social Sciences
Topic 7:
•Research Ethics and Institutional Review
•Research Proposal
o Submit written proposal
o Give proposal presentation to class
教科書/參考書
Kerlinger, F.B., & Lee, H.B. (1999). “Foundations of Behavioral Research”, 4th edition, Crawfordsville: Wadsworth. (ISBN: 0155078976)
Creswell, J. W. (1998). “Qualitative inquiry and research design: Choosing among five traditions”, Thousand Oaks, CA: Sage.
Selected handouts.
Additional readings will also be distributed from time to time.
評分標準
Project/Phase 1 – 30%
Article Reviews, Participation, and Quiz– 30%
Project/Phase 2 – 40%
學分數
3
授課時數(周)
3
開課班級
M11136
修課人數
6
After completion of this course, students should be able to:
•Explain the nature of theories and their value in research.
•Explain and utilize the theory development process.
•Identify and recognize the different steps/parts of a research project.
•Explain and apply the concepts of validity and reliability.
•Explain and apply basic concepts involved in sampling.
•Understand various quantitative tools available to research, and:
o Select the optimum tool for a particular problem.
o Interpret and summarize results of data analysis.
•Discuss the ethical considerations in conducting research.
• Apply the skills and knowledge acquired in the previous learning objectives in developing a research proposal.
授課形式
理論講述與討論-70.00%;個案分析或作品賞析-15.00%;專題實作與報告-15.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%
課程內容與進度
Topic 1:
•Orientation to Course
•Nature and Goals of Research
•Introduction to Theory and Theory Development Process
•Research Problems
Topic 2:
•Research: Describing, Explaining, and Predicting
•Hypotheses
•Validity
Topic 3:
•Your Theory of Interest
•Reliability
•Tools A: Factor Analysis and Reliability
Topic 4:
•Statistics as Research Tools
•All About Sampling
•Submit Proposal/Phase 1
Topic 5:
•Mediators and Moderators
•Tools B: Hierarchical Regression Analysis
•Tools C: Measuring Causality with ANOVA
Topic 6:
•Qualitative Research Methods for Social Sciences
Topic 7:
•Research Ethics and Institutional Review
•Research Proposal
o Submit written proposal
o Give proposal presentation to class
教科書/參考書
Kerlinger, F.B., & Lee, H.B. (1999). “Foundations of Behavioral Research”, 4th edition, Crawfordsville: Wadsworth. (ISBN: 0155078976)
Creswell, J. W. (1998). “Qualitative inquiry and research design: Choosing among five traditions”, Thousand Oaks, CA: Sage.
Selected handouts.
Additional readings will also be distributed from time to time.
評分標準
Project/Phase 1 – 30%
Article Reviews, Participation, and Quiz– 30%
Project/Phase 2 – 40%
學分數
3
授課時數(周)
3
開課班級
M11136
修課人數
6
111-2_服務業管理專題
教學目標
1. To develop an understanding of the terminology and concepts of service industry management.
2. To obtain a knowledge of service industry management thought through critical review of articles from current literature.
3. To develop an understanding of service industry management situations through analysis and presentation of real-world cases.
4. To provide an opportunity to improve oral skills through discussion and presentation of article critiques and case analyses.
授課形式
理論講述與討論-50.00%;個案分析或作品賞析-15.00%;專題實作與報告-35.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%
課程內容與進度
- The Nature of Service
- The Nature of Design
- What is Service Design?
- Service Design Tools
- Service Design & Social Innovation
-The Service Encounter
-Service Quality
-Service Strategy
-New Service Development and Process Design
-Internet Services
-The Supporting Facility
-Service Facility Location
-Service Recovery
-Service Quality
-Exploring Business Models: Pricing and Revenue Management
-Educating Customers and Promoting the Value Proposition
-Positioning Services in Competitive Markets
-Designing and Managing Service Processes
教科書/參考書
Stickdorn M. & Schneider J. (2010). This is Service Design Thinking, Amsterdam: BIS, Netherland.
Fitzsimmons, J.A., and Fitzsimmons, M.J. (2013). Service Management: Operations, Strategy, Information Technology” (8th Ed.). McGraw-Hill.
Lovelock, C. and Wirtz, J. (2013). Services Marketing: People, Technology, Strategy (7th Ed.). Prentice Hall.
Additional readings will also be distributed from time to time.
評分標準
Participation – 50%
Article Reviews – 50%
學分數
3
授課時數(周)
3
開課班級
M11036
修課人數
5
1. To develop an understanding of the terminology and concepts of service industry management.
2. To obtain a knowledge of service industry management thought through critical review of articles from current literature.
3. To develop an understanding of service industry management situations through analysis and presentation of real-world cases.
4. To provide an opportunity to improve oral skills through discussion and presentation of article critiques and case analyses.
授課形式
理論講述與討論-50.00%;個案分析或作品賞析-15.00%;專題實作與報告-35.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%
課程內容與進度
- The Nature of Service
- The Nature of Design
- What is Service Design?
- Service Design Tools
- Service Design & Social Innovation
-The Service Encounter
-Service Quality
-Service Strategy
-New Service Development and Process Design
-Internet Services
-The Supporting Facility
-Service Facility Location
-Service Recovery
-Service Quality
-Exploring Business Models: Pricing and Revenue Management
-Educating Customers and Promoting the Value Proposition
-Positioning Services in Competitive Markets
-Designing and Managing Service Processes
教科書/參考書
Stickdorn M. & Schneider J. (2010). This is Service Design Thinking, Amsterdam: BIS, Netherland.
Fitzsimmons, J.A., and Fitzsimmons, M.J. (2013). Service Management: Operations, Strategy, Information Technology” (8th Ed.). McGraw-Hill.
Lovelock, C. and Wirtz, J. (2013). Services Marketing: People, Technology, Strategy (7th Ed.). Prentice Hall.
Additional readings will also be distributed from time to time.
評分標準
Participation – 50%
Article Reviews – 50%
學分數
3
授課時數(周)
3
開課班級
M11036
修課人數
5
111-2_專題研討（二）
教學目標
To cultivate the graduate students the capability to present in English, the capability to oral comment on the seminar paper and the capability to find the interesting issues from the empirical study. The goal of this course is to cultivate the students with the basic accomplishment of social care and world citizenship (社會關懷與世界公民責任) and. humanities and professional ethics. (人文素養與專業倫理).
授課形式
理論講述與討論-0.00%;個案分析或作品賞析-50.00%;專題實作與報告-50.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%
課程內容與進度
Each week one guest speaker who may be a distinguished scholar or a CEO will provide a talk. If possible, visits to businesses will be arranged. Sometimes, the courses related to preparing for employment will be arranged.
教科書/參考書
評分標準
Proposal presentation and comment...70% Class participation.................30%
學分數
1
授課時數(周)
3
開課班級
M11036
修課人數
11
To cultivate the graduate students the capability to present in English, the capability to oral comment on the seminar paper and the capability to find the interesting issues from the empirical study. The goal of this course is to cultivate the students with the basic accomplishment of social care and world citizenship (社會關懷與世界公民責任) and. humanities and professional ethics. (人文素養與專業倫理).
授課形式
理論講述與討論-0.00%;個案分析或作品賞析-50.00%;專題實作與報告-50.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%
課程內容與進度
Each week one guest speaker who may be a distinguished scholar or a CEO will provide a talk. If possible, visits to businesses will be arranged. Sometimes, the courses related to preparing for employment will be arranged.
教科書/參考書
評分標準
Proposal presentation and comment...70% Class participation.................30%
學分數
1
授課時數(周)
3
開課班級
M11036
修課人數
11
111-2_產業組織與國際貿易專題
教學目標
The purpose of this course is to cultivate students with 1.the ability to find , analyze and resolve the interesting topics on international economics 2.the ability of communication and presentation 3.the initiative to learn and the motivation to innovate 線上會議連結： https://meet.google.com/awx-doij-bnf
授課形式
理論講述與討論-70.00%;個案分析或作品賞析-0.00%;專題實作與報告-30.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%
課程內容與進度
◎ 萬一疫情考量採取視訊上課，請連結：https://meet.google.com/awx-doij-bnf
Every week discusses one or more papers on international economics 1 Basak, D. (2017), Cournot vs. Bertrand under Centralised Bargaining. Economics Letters 154, 124–127. 2 Basak, D. A Mukherjee, (2016), Social Efficiency of Entry in a Vertically Related Industry. Economics letters 139, 8-10. 3 Beladi,H. A. Mukherjee, (2017), Union Bargaining Power, Subcontracting and Innovation. Journal of Economic Behavior & Organization 137, 90-104. 4 Bernheim, B.D. M.D .Whinston, (1986), Menu Auctions, Resource Allocation, and Economic Influence, The Quarterly Journal of Economics101(1), 1-32 5 Biancini, S. D. Ettinger, (2017), Vertical Integration and Downstream Collusion, International Journal of Industrial Organization 53, 99–113. 6 Cao, J. A. Mukherjee, (2017), Market Power of the Input Supplier, Technology Transfer and Consumer Welfare, The Manchester School 84(4), 430-449. 7 Chen, Z., H. Ding, Z. Liu, Z. (2016), Downstream Competition and the Effects of Buyer Power, Review of Industrial Organization 49(1), 1-23. 8 Fanti, L., (2016), Interlocking Cross-Ownership in a Unionised Duopoly: When Social Welfare Benefits from “More Collusion”. Journal of Economics 119(1), 47-63. 9 Federico, G., Langus, G., & Valletti, T. (2017). A simple model of mergers and innovation. Economics Letters, 157, 136-140. 10 Gong, Q., Q. Liu, Y. Zhang (2016), Optimal Product Differentiation in a Circular Model. Journal of Economics 119(3), 219-252. 11 Haraguchi, J. T. Matsumura, (2017), Optimal Privatization Policy with Asymmetry among Private Firms. MPRA Paper No. 77523. 12 Haraguchi, J. T. Matsumura, (2017), Firms' Costs, Profits, Entries, and Innovation under Optimal Privatization Policy. MPRA Paper No. 80927. 13 Harrington Jr, J.E. (2017), The Deterrence of Collusion by a Structural Remedy. Economics Letters 160, 78–81. 14 Herweg,F. D. Müller , (2012), Price Discrimination in Input Markets: Downstream Entry and Efficiency. Journal of Economics & Management Strategy 21(3), 773-799. 15 Heywood, J.S. G. Ye, (2009), Delegation in a Mixed Oligopoly: The Case of Multiple Private Firms. Managerial and Decision Economics, 30( 2) 71-82 16 Jansen, T. A van Lier, A van Witteloostuijn, (2017), A Note on Strategic Delegation: The Market Share Case. International Journal of Industrial Organization 53, 99–113. 17 Jaunaux, L., Y. Lefouili, W. Sand-Zantman, (2017), Entry and Merger Policy. Economics Letters 161, 124-129. 18 Kopel, M. C. Löffler, T Pfeiffer, (2017), Complementary Monopolies and Multi-Product Firms. Economics Letters 157, 28–30.
教科書/參考書
One or two papers on international trade and economics per week.
評分標準
class participation 40% oral presentation 60%
學分數
3
授課時數(周)
3
開課班級
A10972
修課人數
6
The purpose of this course is to cultivate students with 1.the ability to find , analyze and resolve the interesting topics on international economics 2.the ability of communication and presentation 3.the initiative to learn and the motivation to innovate 線上會議連結： https://meet.google.com/awx-doij-bnf
授課形式
理論講述與討論-70.00%;個案分析或作品賞析-0.00%;專題實作與報告-30.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%
課程內容與進度
◎ 萬一疫情考量採取視訊上課，請連結：https://meet.google.com/awx-doij-bnf
Every week discusses one or more papers on international economics 1 Basak, D. (2017), Cournot vs. Bertrand under Centralised Bargaining. Economics Letters 154, 124–127. 2 Basak, D. A Mukherjee, (2016), Social Efficiency of Entry in a Vertically Related Industry. Economics letters 139, 8-10. 3 Beladi,H. A. Mukherjee, (2017), Union Bargaining Power, Subcontracting and Innovation. Journal of Economic Behavior & Organization 137, 90-104. 4 Bernheim, B.D. M.D .Whinston, (1986), Menu Auctions, Resource Allocation, and Economic Influence, The Quarterly Journal of Economics101(1), 1-32 5 Biancini, S. D. Ettinger, (2017), Vertical Integration and Downstream Collusion, International Journal of Industrial Organization 53, 99–113. 6 Cao, J. A. Mukherjee, (2017), Market Power of the Input Supplier, Technology Transfer and Consumer Welfare, The Manchester School 84(4), 430-449. 7 Chen, Z., H. Ding, Z. Liu, Z. (2016), Downstream Competition and the Effects of Buyer Power, Review of Industrial Organization 49(1), 1-23. 8 Fanti, L., (2016), Interlocking Cross-Ownership in a Unionised Duopoly: When Social Welfare Benefits from “More Collusion”. Journal of Economics 119(1), 47-63. 9 Federico, G., Langus, G., & Valletti, T. (2017). A simple model of mergers and innovation. Economics Letters, 157, 136-140. 10 Gong, Q., Q. Liu, Y. Zhang (2016), Optimal Product Differentiation in a Circular Model. Journal of Economics 119(3), 219-252. 11 Haraguchi, J. T. Matsumura, (2017), Optimal Privatization Policy with Asymmetry among Private Firms. MPRA Paper No. 77523. 12 Haraguchi, J. T. Matsumura, (2017), Firms' Costs, Profits, Entries, and Innovation under Optimal Privatization Policy. MPRA Paper No. 80927. 13 Harrington Jr, J.E. (2017), The Deterrence of Collusion by a Structural Remedy. Economics Letters 160, 78–81. 14 Herweg,F. D. Müller , (2012), Price Discrimination in Input Markets: Downstream Entry and Efficiency. Journal of Economics & Management Strategy 21(3), 773-799. 15 Heywood, J.S. G. Ye, (2009), Delegation in a Mixed Oligopoly: The Case of Multiple Private Firms. Managerial and Decision Economics, 30( 2) 71-82 16 Jansen, T. A van Lier, A van Witteloostuijn, (2017), A Note on Strategic Delegation: The Market Share Case. International Journal of Industrial Organization 53, 99–113. 17 Jaunaux, L., Y. Lefouili, W. Sand-Zantman, (2017), Entry and Merger Policy. Economics Letters 161, 124-129. 18 Kopel, M. C. Löffler, T Pfeiffer, (2017), Complementary Monopolies and Multi-Product Firms. Economics Letters 157, 28–30.
教科書/參考書
One or two papers on international trade and economics per week.
評分標準
class participation 40% oral presentation 60%
學分數
3
授課時數(周)
3
開課班級
A10972
修課人數
6
111-2_作業管理
教學目標
Operations management is an area of business that is concerned with the production of goods and services, and involves the responsibility of ensuring that business operations are efficient and effective. It is also the management of resources and the distribution of goods and services to customers.
This program features the current and thorough introduction to the concepts, processes, and methods of managing and controlling operations in manufacturing and service settings. It also supports students in applying concepts and methods by providing comprehensive-covered solved problems, examples, questions, practice problems with a balanced treatment.
授課形式
理論講述與討論-60.00%;個案分析或作品賞析-20.00%;專題實作與報告-20.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%
課程內容與進度
Chap. 1 Operations and Supply Chain Management Introduction
Chap. 2 Quality and Quality Management
Chap. 4 Designing Products
Chap. 5 Designing Services
Chap. 6 Process Design and Technology
Chap. 7 Capacity and Facilities Planning
Chap. 8 Human Resources in Operations Management
Chap. 9 Managing Projects
Chap. 10 Strategic Supply Chain Management and Design
Chap. 11 Supply Chain Procurement and Distribution Globalization
Chap. 13 Role of Inventory Management
Chap. 14 Aggregate Sales and Operations Planning
Chap. 15 Resource Planning Systems
Chap. 16 Lean System Methods
Chap. 17 Scheduling
-- Final Presentation
教科書/參考書
教科書：
Ruseell, R.S. and Taylor III B.W. 2011, Operations Management, 7th ed. John Wiley & Sons.
參考書：
1. Stevenson, W. J. 2007, Operations Management, 9th ed. McGraw-Hill
2. Chase, R. B., Jacobs, F. R., and Aquilano, N. J., 2007, Operations Management for Competitive Advantage, 11th ed. McGraw-Hill.
3. 李友錚，2007，作業管理：創造競爭優勢，三版，台北：前程。
評分標準
上課表現(20%)、期中報告(30%)、期末報告(50%)
學分數
3
授課時數(周)
3
開課班級
M11036
修課人數
3
Operations management is an area of business that is concerned with the production of goods and services, and involves the responsibility of ensuring that business operations are efficient and effective. It is also the management of resources and the distribution of goods and services to customers.
This program features the current and thorough introduction to the concepts, processes, and methods of managing and controlling operations in manufacturing and service settings. It also supports students in applying concepts and methods by providing comprehensive-covered solved problems, examples, questions, practice problems with a balanced treatment.
授課形式
理論講述與討論-60.00%;個案分析或作品賞析-20.00%;專題實作與報告-20.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%
課程內容與進度
Chap. 1 Operations and Supply Chain Management Introduction
Chap. 2 Quality and Quality Management
Chap. 4 Designing Products
Chap. 5 Designing Services
Chap. 6 Process Design and Technology
Chap. 7 Capacity and Facilities Planning
Chap. 8 Human Resources in Operations Management
Chap. 9 Managing Projects
Chap. 10 Strategic Supply Chain Management and Design
Chap. 11 Supply Chain Procurement and Distribution Globalization
Chap. 13 Role of Inventory Management
Chap. 14 Aggregate Sales and Operations Planning
Chap. 15 Resource Planning Systems
Chap. 16 Lean System Methods
Chap. 17 Scheduling
-- Final Presentation
教科書/參考書
教科書：
Ruseell, R.S. and Taylor III B.W. 2011, Operations Management, 7th ed. John Wiley & Sons.
參考書：
1. Stevenson, W. J. 2007, Operations Management, 9th ed. McGraw-Hill
2. Chase, R. B., Jacobs, F. R., and Aquilano, N. J., 2007, Operations Management for Competitive Advantage, 11th ed. McGraw-Hill.
3. 李友錚，2007，作業管理：創造競爭優勢，三版，台北：前程。
評分標準
上課表現(20%)、期中報告(30%)、期末報告(50%)
學分數
3
授課時數(周)
3
開課班級
M11036
修課人數
3
111-2_策略管理
教學目標
This program presents an integrated approach to management strategy by identifying both market opportunities and organizational abilities. Students can apply those concepts to understand how companies gain competitive advantage by effectively matching organizational abilities with market opportunities.
授課形式
理論講述與討論-50.00%;個案分析或作品賞析-20.00%;專題實作與報告-30.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%
課程內容與進度
Introduction
Chap.1 Introducing Strategic Management
Chap.2 Leading Strategically through Effective Vision and Mission
Chap.3 Examining the internal Environment: Resources, Capabilities and Activities
Chap.4 Exploring the External Environment: Macro and Industry Dynamics
Chap.5 Creating Business
Chap.6 Crafting Business Strategies for Dynamics Contexts
Chap.7 Developing Corporate Strategy
Chap.8 Looking at International Strategies
Chap.9 Understanding Alliances and Cooperative Strategies
Chap.10 Studying Mergers and Acquisitions
Chap.11 Organizational Structure, System, and Processes
Chap.12 Considering New Ventures and Corporate Renewal
Chap.13 Corporate Governance in the Twenty-First Century
Final Presentation (1)
Final Presentation (2)
教科書/參考書
教科書：
Carpenter, M. A., and Wm. G. Sanders (2009) Strategic Management: A Dynamic Perspective Concepts, 2nd ed., NJ: Pearson Education.
參考書：
1. Grant, R. M.(2005), Contemporary Strategy Analysis, 5th ed., MA: Blackwell Publishing.
2. Hill, W. L. and G. R., Jones (2004), MA: Houghton Mifflin Company.
3. Spulber, D.F. (2004), Management Strategy, NY:McGraw-Hill.
4. 方至民，策略管理：建立企業永續競爭力，民99年，前程文化。
評分標準
上課表現(30%)、期末口頭報告(30%)、書面報告(40%)
學分數
3
授課時數(周)
3
開課班級
M11136
修課人數
12
This program presents an integrated approach to management strategy by identifying both market opportunities and organizational abilities. Students can apply those concepts to understand how companies gain competitive advantage by effectively matching organizational abilities with market opportunities.
授課形式
理論講述與討論-50.00%;個案分析或作品賞析-20.00%;專題實作與報告-30.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%
課程內容與進度
Introduction
Chap.1 Introducing Strategic Management
Chap.2 Leading Strategically through Effective Vision and Mission
Chap.3 Examining the internal Environment: Resources, Capabilities and Activities
Chap.4 Exploring the External Environment: Macro and Industry Dynamics
Chap.5 Creating Business
Chap.6 Crafting Business Strategies for Dynamics Contexts
Chap.7 Developing Corporate Strategy
Chap.8 Looking at International Strategies
Chap.9 Understanding Alliances and Cooperative Strategies
Chap.10 Studying Mergers and Acquisitions
Chap.11 Organizational Structure, System, and Processes
Chap.12 Considering New Ventures and Corporate Renewal
Chap.13 Corporate Governance in the Twenty-First Century
Final Presentation (1)
Final Presentation (2)
教科書/參考書
教科書：
Carpenter, M. A., and Wm. G. Sanders (2009) Strategic Management: A Dynamic Perspective Concepts, 2nd ed., NJ: Pearson Education.
參考書：
1. Grant, R. M.(2005), Contemporary Strategy Analysis, 5th ed., MA: Blackwell Publishing.
2. Hill, W. L. and G. R., Jones (2004), MA: Houghton Mifflin Company.
3. Spulber, D.F. (2004), Management Strategy, NY:McGraw-Hill.
4. 方至民，策略管理：建立企業永續競爭力，民99年，前程文化。
評分標準
上課表現(30%)、期末口頭報告(30%)、書面報告(40%)
學分數
3
授課時數(周)
3
開課班級
M11136
修課人數
12
111-2_行銷管理
教學目標
1.To increase student knowledge of theories and practices dealing with marketing management.
2.To develop an understanding of marketing management through analysis and presentation of real-world cases.
3.To provide an opportunity to improve oral skills through discussion and presentation of article critiques and case analyses.
授課形式
理論講述與討論-70.00%;個案分析或作品賞析-15.00%;專題實作與報告-15.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%
課程內容與進度
Topics
Defining Marketing for the New Realities
Developing Marketing Strategies and Plans
Collecting Information and Forecasting Demand
Creating Long-Term Loyalty Relationships
Identifying Market Segments and Targets
Creating Brand Equity
Dealing with Competition
Setting Product Strategy
Designing and Managing Services
Perception
Learning and Memory
Motivation and Values
Personality and Lifestyles
Attitudes Change and Interactive Communications
Individual Decision Making
教科書/參考書
Kotler, P., & Keller, K. L. (2016). Marketing management (15th Ed.).
Michael R. Solomon (2016), Consumer Behavior: Buying, Having, Being (12th Ed.). Prentice-Hall. Selected handouts.
Additional readings will also be distributed from time to time.
評分標準
Group Project – 30%
Final Exam – 40%
Participation – 30%
學分數
3
授課時數(周)
3
開課班級
M11136
修課人數
33
1.To increase student knowledge of theories and practices dealing with marketing management.
2.To develop an understanding of marketing management through analysis and presentation of real-world cases.
3.To provide an opportunity to improve oral skills through discussion and presentation of article critiques and case analyses.
授課形式
理論講述與討論-70.00%;個案分析或作品賞析-15.00%;專題實作與報告-15.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%
課程內容與進度
Topics
Defining Marketing for the New Realities
Developing Marketing Strategies and Plans
Collecting Information and Forecasting Demand
Creating Long-Term Loyalty Relationships
Identifying Market Segments and Targets
Creating Brand Equity
Dealing with Competition
Setting Product Strategy
Designing and Managing Services
Perception
Learning and Memory
Motivation and Values
Personality and Lifestyles
Attitudes Change and Interactive Communications
Individual Decision Making
教科書/參考書
Kotler, P., & Keller, K. L. (2016). Marketing management (15th Ed.).
Michael R. Solomon (2016), Consumer Behavior: Buying, Having, Being (12th Ed.). Prentice-Hall. Selected handouts.
Additional readings will also be distributed from time to time.
評分標準
Group Project – 30%
Final Exam – 40%
Participation – 30%
學分數
3
授課時數(周)
3
開課班級
M11136
修課人數
33
111-2_經營管理實務研討（二）
教學目標
1. Provide diversified topics to graduate students 2. Interact with faculty in specific areas 3. Develop research interests 4. Improve the ability to applied foreign language 5. Create the initiative to learn and the motivation to innovate 6. Endow the ability to learn and solve the problems of the business
授課形式
理論講述與討論-30.00%;個案分析或作品賞析-30.00%;專題實作與報告-20.00%;田野調查-0.00%;實驗-0.00%;其他:邀請專家學者演講-20.00%
課程內容與進度
1. The topics will cover researches in the field of business administration. 2. Each week one guest speaker will be invited to provide a talk regarding his/her research interests, Sometimes the guest speaker could be a manager or CEO from a well known corporation for sharing his/her managerial experience.. 3. Students who are the second-year ones will also present their thesis proposals during the seminars. 4. If possible, visits to companies will be arranged.
教科書/參考書
N/A
評分標準
Reports (70%)，Class participation (30%)
學分數
1
授課時數(周)
3
開課班級
M11136
修課人數
12
1. Provide diversified topics to graduate students 2. Interact with faculty in specific areas 3. Develop research interests 4. Improve the ability to applied foreign language 5. Create the initiative to learn and the motivation to innovate 6. Endow the ability to learn and solve the problems of the business
授課形式
理論講述與討論-30.00%;個案分析或作品賞析-30.00%;專題實作與報告-20.00%;田野調查-0.00%;實驗-0.00%;其他:邀請專家學者演講-20.00%
課程內容與進度
1. The topics will cover researches in the field of business administration. 2. Each week one guest speaker will be invited to provide a talk regarding his/her research interests, Sometimes the guest speaker could be a manager or CEO from a well known corporation for sharing his/her managerial experience.. 3. Students who are the second-year ones will also present their thesis proposals during the seminars. 4. If possible, visits to companies will be arranged.
教科書/參考書
N/A
評分標準
Reports (70%)，Class participation (30%)
學分數
1
授課時數(周)
3
開課班級
M11136
修課人數
12
111-2_國際企業管理
教學目標
世界經濟正朝全球化趨勢前進，而快速的遠離一個存在跨國貿易與投資障礙，有時間、空間、語言、文化、政治、經濟制度等差異所形成的經濟隔離的世界；此外，WTO致力於消除貿易障礙及提供一個安全穩定的國際經貿環境，更加速了全球化趨勢的發展。在全球化趨勢的帶動下，企業間的競爭早已超越了國界，多國籍企業在世界經濟舞台的影響力日益增加。 課程之目的是培養學生具備以下之能力:
（一） 掌握國際企業所面臨的政治、文化、社會等國際經營環境之變動；
（二） 瞭解國際企業經營之架構；
（三） 制定有效之國際經營策略。
授課形式
理論講述與討論-70.00%;個案分析或作品賞析-15.00%;專題實作與報告-15.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%
課程內容與進度
Topics
Part I
An Overview of International Business
Mode of International Business
External Influence on International Business
Evolution of Strategy in the Internationalization Process
The Culture Environment、Political and Legal Environment Facing Business
Cultural Awareness
Identification and Dynamics of Cultures
Basic Political Ideologies
The impact of the Political System on Management Decision
The Economic Environment Facing Business
An Economic Description of Countries.
Key Macroeconomics Issues Affect Business Strategy
International Trade Theory
Absolute Advantage
Comparative Advantage
Governmental Influence on Trade
Conflict Results of Trade Policies
Economics Rationales for Government Intervention
Regional Economic Integration and Cooperative Agreement
Regional Economic Integration
The European Union 、North American Free Trade Agreement (NAFTA)、 Others.
Foreign Direct Investment
The Meaning of Foreign Direct Investment
FDI Motivation to Achieve Sales and Expansion
FDI Motivation to Acquire Resource
Part II
1.Leadership
-Charismatic Leadership and Transformational Leadership
2.Human Resource Management
-Selection and Training
3.Organizational Design and structure
-Elements of an Organizational Structure
4.Labor Relations
-Compensation and Benefits
5.Organizational Culture
-Creating and Sustaining Culture
6.Understanding Work Teams
-Identify the Characteristics of Effective Teams
Part III
Strategy and Opportunity Assessment
Strategy and Organization in the International Firm
Global Market Opportunity Assessment
Entering and Working in International Markets
Exporting and Global Sourcing
Foreign Direct Investment and Collaborative Ventures
Licensing, Franchising, and Other Contractual Strategies
教科書/參考書
- Cavusgil, S. T., Knight, G., and Riesenberger, J. 2017, International Business: The New 4th ed., Pearson Education.(華泰文化代理）
-Griffin, R. W. and Pustay, M. W., 2017, International Business: A Managerial Perspective, 8th ed. Pearson Education. Pearson Education.
-方至民，2013，國際企業管理: 建構全球營運優勢，台北: 前程。
評分標準
Article Reviews, project, homework, participation, and quiz:
Part I – 100%*1/3
Part II – 100%*1/3
Part III – 100%*1/3
學分數
3
授課時數(周)
3
開課班級
M11136
修課人數
12
世界經濟正朝全球化趨勢前進，而快速的遠離一個存在跨國貿易與投資障礙，有時間、空間、語言、文化、政治、經濟制度等差異所形成的經濟隔離的世界；此外，WTO致力於消除貿易障礙及提供一個安全穩定的國際經貿環境，更加速了全球化趨勢的發展。在全球化趨勢的帶動下，企業間的競爭早已超越了國界，多國籍企業在世界經濟舞台的影響力日益增加。 課程之目的是培養學生具備以下之能力:
（一） 掌握國際企業所面臨的政治、文化、社會等國際經營環境之變動；
（二） 瞭解國際企業經營之架構；
（三） 制定有效之國際經營策略。
授課形式
理論講述與討論-70.00%;個案分析或作品賞析-15.00%;專題實作與報告-15.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%
課程內容與進度
Topics
Part I
An Overview of International Business
Mode of International Business
External Influence on International Business
Evolution of Strategy in the Internationalization Process
The Culture Environment、Political and Legal Environment Facing Business
Cultural Awareness
Identification and Dynamics of Cultures
Basic Political Ideologies
The impact of the Political System on Management Decision
The Economic Environment Facing Business
An Economic Description of Countries.
Key Macroeconomics Issues Affect Business Strategy
International Trade Theory
Absolute Advantage
Comparative Advantage
Governmental Influence on Trade
Conflict Results of Trade Policies
Economics Rationales for Government Intervention
Regional Economic Integration and Cooperative Agreement
Regional Economic Integration
The European Union 、North American Free Trade Agreement (NAFTA)、 Others.
Foreign Direct Investment
The Meaning of Foreign Direct Investment
FDI Motivation to Achieve Sales and Expansion
FDI Motivation to Acquire Resource
Part II
1.Leadership
-Charismatic Leadership and Transformational Leadership
2.Human Resource Management
-Selection and Training
3.Organizational Design and structure
-Elements of an Organizational Structure
4.Labor Relations
-Compensation and Benefits
5.Organizational Culture
-Creating and Sustaining Culture
6.Understanding Work Teams
-Identify the Characteristics of Effective Teams
Part III
Strategy and Opportunity Assessment
Strategy and Organization in the International Firm
Global Market Opportunity Assessment
Entering and Working in International Markets
Exporting and Global Sourcing
Foreign Direct Investment and Collaborative Ventures
Licensing, Franchising, and Other Contractual Strategies
教科書/參考書
- Cavusgil, S. T., Knight, G., and Riesenberger, J. 2017, International Business: The New 4th ed., Pearson Education.(華泰文化代理）
-Griffin, R. W. and Pustay, M. W., 2017, International Business: A Managerial Perspective, 8th ed. Pearson Education. Pearson Education.
-方至民，2013，國際企業管理: 建構全球營運優勢，台北: 前程。
評分標準
Article Reviews, project, homework, participation, and quiz:
Part I – 100%*1/3
Part II – 100%*1/3
Part III – 100%*1/3
學分數
3
授課時數(周)
3
開課班級
M11136
修課人數
12