經營管理研究所

教學目標
本課程的主要目標培養學生對於企業之國際競爭策略(包括多國籍企業的進入市場及直接投資策略,以及在地企業面臨國際企業競爭的因應策略)的分析能力,作為未來任職於多國籍企業或在地企業的策略管理能力的基礎。此外,本課程將邀請業界專家講授智慧財產權保護法及過際競爭法律兩週的實務課程. 國際競爭策略meeting 5月12日 星期四 • 09:00 – 12:00 如何加入 Google Meet 會議 視訊通話連結：https://meet.google.com/pvd-xgci-uoz 或撥打以下電話號碼：+1 641-732-2242，PIN 碼：548 149 617#

授課形式
理論講述與討論-25.00%;個案分析或作品賞析-75.00%;專題實作與報告-0.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%

課程內容與進度
課程內容與進度 Week 1 Introduction/Syllabus/ Week 2 Strategizing Around the Globe/Textbook Ch 1 Week 3 Managing Industry Competition/Textbook Ch2 Week 4 Leveraging Resources and Capabilities /Textbook Ch3 Week 5 Emphasizing Institutions, Cultures, and Ethics /Textbook Ch4 Week 6 Growing and Internationalizing the Entrepreneurial Firm /Textbook Ch5 Week 7 Entering Foreign Markets /Textbook Ch6 Week 8 Making Strategic Alliances and Networks /Textbook Ch7 Week 9 Managing Global Competitive Dynamics /Textbook Ch8 Week 10 Diversifying, Acquiring, and Restructuring /Textbook Ch9 Week 11 Strategizing, Structuring, and Learning Around the /Textbook Ch10 Week 12 Law of Interlectual Property Right Week 13 Law of International Competition Week 14 Governing the Corporation Around the World /Textbook Ch11 Week 15 Strategizing with Corporate Social Responsibility /Textbook Ch12 Week 16 oral presentation Week 17 oral presentation Week 18 oral presentation

教科書/參考書
Global Strategic Management second edition (International Student Edition) 2014 Mike W. Peng, Southern-Western Cenerge Learning 高立圖書代理

評分標準
平時成績30% 期末報告70%

學分數
3

授課時數(周)
3

開課班級
M11036

修課人數
18

教學目標
After completion of this course, students should be able to:
•Explain the nature of theories and their value in research.
•Explain and utilize the theory development process.
•Identify and recognize the different steps/parts of a research project.
•Explain and apply the concepts of validity and reliability.
•Explain and apply basic concepts involved in sampling.
•Understand various quantitative tools available to research, and:
o Select the optimum tool for a particular problem.
o Interpret and summarize results of data analysis.
•Discuss the ethical considerations in conducting research.
• Apply the skills and knowledge acquired in the previous learning objectives in developing a research proposal.
【5/9與5/22的課程改為線上授課 連結於課程群組發佈】


授課形式
理論講述與討論-70.00%;個案分析或作品賞析-15.00%;專題實作與報告-15.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%

課程內容與進度
Topic 1:
•Orientation to Course
•Nature and Goals of Research
•Introduction to Theory and Theory Development Process
•Research Problems
Topic 2:
•Research: Describing, Explaining, and Predicting
•Hypotheses
•Validity
Topic 3:
•Your Theory of Interest
•Reliability
•Tools A: Factor Analysis and Reliability
Topic 4:
•Statistics as Research Tools
•All About Sampling
•Submit Proposal/Phase 1
Topic 5:
•Mediators and Moderators
•Tools B: Hierarchical Regression Analysis
•Tools C: Measuring Causality with ANOVA
Topic 6:
•Qualitative Research Methods for Social Sciences
Topic 7:
•Research Ethics and Institutional Review
•Research Proposal
o Submit written proposal
o Give proposal presentation to class


教科書/參考書
Kerlinger, F.B., & Lee, H.B. (1999). “Foundations of Behavioral Research”, 4th edition, Crawfordsville: Wadsworth. (ISBN: 0155078976)
Creswell, J. W. (1998). “Qualitative inquiry and research design: Choosing among five traditions”, Thousand Oaks, CA: Sage.
Selected handouts.
Additional readings will also be distributed from time to time.


評分標準
Project/Phase 1 – 30%
Article Reviews, Participation, and Quiz– 30%
Project/Phase 2 – 40%


學分數
3

授課時數(周)
3

開課班級
M11036

修課人數
4

教學目標
1. To develop an understanding of the terminology and concepts of service industry management.
2. To obtain a knowledge of service industry management thought through critical review of articles from current literature.
3. To develop an understanding of service industry management situations through analysis and presentation of real-world cases.
4. To provide an opportunity to improve oral skills through discussion and presentation of article critiques and case analyses.
【5/9與5/22的課程改為線上授課 連結於課程群組發佈】


授課形式
理論講述與討論-50.00%;個案分析或作品賞析-15.00%;專題實作與報告-35.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%

課程內容與進度
- The Nature of Service
- The Nature of Design
- What is Service Design?
- Service Design Tools
- Service Design & Social Innovation
-The Service Encounter
-Service Quality
-Service Strategy
-New Service Development and Process Design
-Internet Services
-The Supporting Facility
-Service Facility Location
-Service Recovery
-Service Quality
-Exploring Business Models: Pricing and Revenue Management
-Educating Customers and Promoting the Value Proposition
-Positioning Services in Competitive Markets
-Designing and Managing Service Processes


教科書/參考書
Stickdorn M. & Schneider J. (2010). This is Service Design Thinking, Amsterdam: BIS, Netherland.
Fitzsimmons, J.A., and Fitzsimmons, M.J. (2013). Service Management: Operations, Strategy, Information Technology” (8th Ed.). McGraw-Hill.
Lovelock, C. and Wirtz, J. (2013). Services Marketing: People, Technology, Strategy (7th Ed.). Prentice Hall.
Additional readings will also be distributed from time to time.


評分標準
Participation – 50%
Article Reviews – 50%


學分數
3

授課時數(周)
3

開課班級
M10936

修課人數
6

教學目標
Seminar 5This course is aimed to 1. provide practical management topics to graduate students 2. interact with Manager or CEO in specific areas 3. develop practical research interests

授課形式
理論講述與討論-30.00%;個案分析或作品賞析-30.00%;專題實作與報告-40.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%

課程內容與進度
The topics will cover research in business administration. 1.Each week one guest speaker will provide a talk regarding his/her research interests. 2.Sometimes a guest speaker could be a manager or CEO from a corporation. 3.If possible, visits to companies will be arranged.

教科書/參考書
(no)

評分標準
Attendence 10% Disucssion 30% Presentation 60%

學分數
1

授課時數(周)
3

開課班級
M10936

修課人數
7

教學目標
The purpose of this course is to cultivate students with 1.the ability to find , analyze and resolve the interesting topics on international economics 2.the ability of communication and presentation 3.the initiative to learn and the motivation to innovate 線上會議連結： https://meet.google.com/rrs-vedb-mwb

授課形式
理論講述與討論-70.00%;個案分析或作品賞析-0.00%;專題實作與報告-30.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%

課程內容與進度
Every week discusses one or more papers on international economics 1 Basak, D. (2017), Cournot vs. Bertrand under Centralised Bargaining. Economics Letters 154, 124–127. 2 Basak, D. A Mukherjee, (2016), Social Efficiency of Entry in a Vertically Related Industry. Economics letters 139, 8-10. 3 Beladi,H. A. Mukherjee, (2017), Union Bargaining Power, Subcontracting and Innovation. Journal of Economic Behavior & Organization 137, 90-104. 4 Bernheim, B.D. M.D .Whinston, (1986), Menu Auctions, Resource Allocation, and Economic Influence, The Quarterly Journal of Economics101(1), 1-32 5 Biancini, S. D. Ettinger, (2017), Vertical Integration and Downstream Collusion, International Journal of Industrial Organization 53, 99–113. 6 Cao, J. A. Mukherjee, (2017), Market Power of the Input Supplier, Technology Transfer and Consumer Welfare, The Manchester School 84(4), 430-449. 7 Chen, Z., H. Ding, Z. Liu, Z. (2016), Downstream Competition and the Effects of Buyer Power, Review of Industrial Organization 49(1), 1-23. 8 Fanti, L., (2016), Interlocking Cross-Ownership in a Unionised Duopoly: When Social Welfare Benefits from “More Collusion”. Journal of Economics 119(1), 47-63. 9 Federico, G., Langus, G., & Valletti, T. (2017). A simple model of mergers and innovation. Economics Letters, 157, 136-140. 10 Gong, Q., Q. Liu, Y. Zhang (2016), Optimal Product Differentiation in a Circular Model. Journal of Economics 119(3), 219-252. 11 Haraguchi, J. T. Matsumura, (2017), Optimal Privatization Policy with Asymmetry among Private Firms. MPRA Paper No. 77523. 12 Haraguchi, J. T. Matsumura, (2017), Firms' Costs, Profits, Entries, and Innovation under Optimal Privatization Policy. MPRA Paper No. 80927. 13 Harrington Jr, J.E. (2017), The Deterrence of Collusion by a Structural Remedy. Economics Letters 160, 78–81. 14 Herweg,F. D. Müller , (2012), Price Discrimination in Input Markets: Downstream Entry and Efficiency. Journal of Economics & Management Strategy 21(3), 773-799. 15 Heywood, J.S. G. Ye, (2009), Delegation in a Mixed Oligopoly: The Case of Multiple Private Firms. Managerial and Decision Economics, 30( 2) 71-82 16 Jansen, T. A van Lier, A van Witteloostuijn, (2017), A Note on Strategic Delegation: The Market Share Case. International Journal of Industrial Organization 53, 99–113. 17 Jaunaux, L., Y. Lefouili, W. Sand-Zantman, (2017), Entry and Merger Policy. Economics Letters 161, 124-129. 18 Kopel, M. C. Löffler, T Pfeiffer, (2017), Complementary Monopolies and Multi-Product Firms. Economics Letters 157, 28–30.

教科書/參考書
One or two papers on international trade and economics per week.

評分標準
class participation 40% oral presentation 60%

學分數
3

授課時數(周)
3

開課班級
M10936

修課人數
4

教學目標
本課程透過與本校育成中心合作，由育成中心推薦四家進駐企業，由任課老師指導修課學生對於企業所處的環境進行分析，進而對於企業提出有效的經營策略。本課程的主要目標在於培養學生發掘、分析與解決經營管理問題的能力、溝通、表達及團隊合作能力、職場需求為導向的專業能力

授課形式
理論講述與討論-0.00%;個案分析或作品賞析-40.00%;專題實作與報告-40.00%;田野調查-20.00%;實驗-0.00%;其他-0.00%

課程內容與進度
第一週至第九週 產業分析
第十週至第十八週 企業診斷

教科書/參考書
企業提供資料

評分標準
期中口頭報告(35%)、期末口頭報告(35%)、書面報告(30%)。

學分數
3

授課時數(周)
3

開課班級
M11036

修課人數
5

教學目標
This program presents an integrated approach to management strategy by identifying both market opportunities and organizational abilities. Students can apply those concepts to understand how companies gain competitive advantage by effectively matching organizational abilities with market opportunities.

授課形式
理論講述與討論-50.00%;個案分析或作品賞析-20.00%;專題實作與報告-30.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%

課程內容與進度
Introduction
Chap.1 Introducing Strategic Management
Chap.2 Leading Strategically through Effective Vision and Mission
Chap.3 Examining the internal Environment: Resources, Capabilities and Activities
Chap.4 Exploring the External Environment: Macro and Industry Dynamics
Chap.5 Creating Business
Chap.6 Crafting Business Strategies for Dynamics Contexts
Chap.7 Developing Corporate Strategy
Chap.8 Looking at International Strategies
Chap.9 Understanding Alliances and Cooperative Strategies
Chap.10 Studying Mergers and Acquisitions
Chap.11 Organizational Structure, System, and Processes
Chap.12 Considering New Ventures and Corporate Renewal
Chap.13 Corporate Governance in the Twenty-First Century
Final Presentation (1)
Final Presentation (2)


教科書/參考書
教科書：
Carpenter, M. A., and Wm. G. Sanders (2009) Strategic Management: A Dynamic Perspective Concepts, 2nd ed., NJ: Pearson Education.

參考書：
1. Grant, R. M.(2005), Contemporary Strategy Analysis, 5th ed., MA: Blackwell Publishing.
2. Hill, W. L. and G. R., Jones (2004), MA: Houghton Mifflin Company.
3. Spulber, D.F. (2004), Management Strategy, NY:McGraw-Hill.
4. 方至民，策略管理：建立企業永續競爭力，民99年，前程文化。

評分標準
上課表現(30%)、期末口頭報告(30%)、書面報告(40%)

學分數
3

授課時數(周)
3

開課班級
M11036

修課人數
5

教學目標
1.To increase student knowledge of theories and practices dealing with marketing management.
2.To develop an understanding of marketing management through analysis and presentation of real-world cases.
3.To provide an opportunity to improve oral skills through discussion and presentation of article critiques and case analyses.
【5/9與5/22的課程改為線上授課 連結於課程群組發佈】


授課形式
理論講述與討論-70.00%;個案分析或作品賞析-15.00%;專題實作與報告-15.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%

課程內容與進度
Topics
1.Defining Marketing for the New Realities
2.Developing Marketing Strategies and Plans
3.Collecting Information and Forecasting Demand
4.Creating Long-Term Loyalty Relationships
5.Identifying Market Segments and Targets
6.Creating Brand Equity
7.Dealing with Competition
8.Setting Product Strategy
9.Designing and Managing Services
10.Developing Pricing Strategies and Programs
11. Designing and Managing Integrated Marketing Channels
12.Designing and Managing Integrated Marketing Communications
13.Managing Mass Communication


教科書/參考書
Kotler, P., & Keller, K. L. (2016). Marketing management (15th Ed.).
Selected handouts.
Additional readings will also be distributed from time to time.


評分標準
Participation (Case Study) - 50%
Article Reviews - 50%


學分數
3

授課時數(周)
3

開課班級
M11036

修課人數
8

教學目標
1. Provide diversified topics to graduate students 2. Interact with faculty in specific areas 3. Develop research interests 4. Improve the ability to applied foreign language 5. Create the initiative to learn and the motivation to innovate 6. Endow the ability to learn and solve the problems of the business

授課形式
理論講述與討論-30.00%;個案分析或作品賞析-30.00%;專題實作與報告-20.00%;田野調查-0.00%;實驗-0.00%;其他:邀請專家學者演講-20.00%

課程內容與進度
1. The topics will cover researches in the field of business administration. 2. Each week one guest speaker will be invited to provide a talk regarding his/her research interests, Sometimes the guest speaker could be a manager or CEO from a well known corporation for sharing his/her managerial experience.. 3. Students who are the second-year ones will also present their thesis proposals during the seminars. 4. If possible, visits to companies will be arranged.

教科書/參考書
N/A

評分標準
Reports (70%)，Class participation (30%)

學分數
1

授課時數(周)
3

開課班級
M11036

修課人數
12

教學目標
世界經濟正朝全球化趨勢前進，而快速的遠離一個存在跨國貿易與投資障礙，有時間、空間、語言、文化、政治、經濟制度等差異所形成的經濟隔離的世界；此外，WTO致力於消除貿易障礙及提供一個安全穩定的國際經貿環境，更加速了全球化趨勢的發展。在全球化趨勢的帶動下，企業間的競爭早已超越了國界，多國籍企業在世界經濟舞台的影響力日益增加。 課程之目的是培養學生具備以下之能力:
（一） 掌握國際企業所面臨的政治、文化、社會等國際經營環境之變動；
（二） 瞭解國際企業經營之架構；
（三） 制定有效之國際經營策略。
【5/9與5/22的課程改為線上授課 連結於課程群組發佈】


授課形式
理論講述與討論-70.00%;個案分析或作品賞析-15.00%;專題實作與報告-15.00%;田野調查-0.00%;實驗-0.00%;其他-0.00%

課程內容與進度
Topics
Part I
An Overview of International Business
Mode of International Business
External Influence on International Business
Evolution of Strategy in the Internationalization Process

The Culture Environment、Political and Legal Environment Facing Business
Cultural Awareness
Identification and Dynamics of Cultures
Basic Political Ideologies
The impact of the Political System on Management Decision
The Economic Environment Facing Business
An Economic Description of Countries.
Key Macroeconomics Issues Affect Business Strategy
International Trade Theory
Absolute Advantage
Comparative Advantage
Governmental Influence on Trade
Conflict Results of Trade Policies
Economics Rationales for Government Intervention
Regional Economic Integration and Cooperative Agreement
Regional Economic Integration
The European Union 、North American Free Trade Agreement (NAFTA)、 Others.
Foreign Direct Investment
The Meaning of Foreign Direct Investment
FDI Motivation to Achieve Sales and Expansion
FDI Motivation to Acquire Resource

Part II
1.Leadership
-Charismatic Leadership and Transformational Leadership
2.Human Resource Management
-Selection and Training
3.Organizational Design and structure
-Elements of an Organizational Structure
4.Labor Relations
-Compensation and Benefits
5.Organizational Culture
-Creating and Sustaining Culture
6.Understanding Work Teams
-Identify the Characteristics of Effective Teams

Part III
Strategy and Opportunity Assessment
Strategy and Organization in the International Firm
Global Market Opportunity Assessment
Entering and Working in International Markets
Exporting and Global Sourcing
Foreign Direct Investment and Collaborative Ventures
Licensing, Franchising, and Other Contractual Strategies


教科書/參考書
- Cavusgil, S. T., Knight, G., and Riesenberger, J. 2017, International Business: The New 4th ed., Pearson Education.(華泰文化代理）
-Griffin, R. W. and Pustay, M. W., 2017, International Business: A Managerial Perspective, 8th ed. Pearson Education. Pearson Education.
-方至民，2013，國際企業管理: 建構全球營運優勢，台北: 前程。


評分標準
Article Reviews, project, homework, participation, and quiz:
Part I – 100%*1/3
Part II – 100%*1/3
Part III – 100%*1/3


學分數
3

授課時數(周)
3

開課班級
M11036

修課人數
12